In Summary
We are an elite Google Adwords Agency based in Adelaide with years of experience in generating leads, sales, and new clients for business owners.
Google Ads Management Agency
Boost Your ROI with Google Ads Management Services from CLIQ MC
With CLIQ MC’s Google Ads management services, you can increase leads and sales while lowering your marketing spend. Our proven strategies have produced years of results helping service-based businesses achieve better ROI and target the right customers.
- Generate more leads and sales: Achieve growth through targeted campaigns.
- Lower media spend: Maximise your budget with efficient strategies.
- Custom strategies for service businesses: Tailored to your industry.
- Dedicated Google Ads managers: Focused on your business goals.
Partner with CLIQ MC for a tailored Google Ads campaign, and experience strong, measurable growth.
Google Ads Management Agency
Google Ads Management With Realistic & Proven Results
At CLIQ Marketing Content, we are committed to redeveloping the Australian Google Ads landscape. Our process starts with a transparent strategy session where we forecast realistic, predictable results for your Google Ads campaign. This allows us to determine clear, achievable expectations for ROI.
- Realistic ROI forecasting: Accurate predictions to guide your investment.
- Transparent strategy sessions: Upfront and honest discussions about your campaign.
- Proven optimisation techniques: Continuous improvement for maximum returns.
- Scalable growth potential: Invest in a strategy that grows with your business.
- Local Google Ads experts: Dedicated to delivering exceptional results for your industry.
Google Ads is a critical investment for business growth. Partner with Google Ads agency, CLIQ MC to unlock its full potential and see the difference expertise can make.
Expert PPC Services for Australian Service Businesses
At CLIQ MC, we deliver exceptional PPC results for Australian service-based businesses. Our strategies include local creative ad copy and high-converting landing pages to maximise your ROI.
Key Benefits:
- PPC experts for Australian service businesses: Tailored strategies for your market.
- Local creative ad copy: Engaging and relevant to your audience.
- High-converting landing pages: Turn traffic into high quality leads.
- Proven results: We have dozens of stories from businesses like yours.
Partner with us to share our insider knowledge and achieve better results with lower ad spend.
Let's Talk Results
Here are some of the results we've achieved for our Google Ads clients across Australia
Want Results Like That?
Start With A Free Strategy Session
Looking for Google Ads, a new website or SEO? Don’t hesitate to reach out to our friendly team today to find out how we can help your business!
About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
Some of the Top Brands Who Trust & Rely on Our Expertise
Our small but agile team brings decades of combined experience in Google advertising and marketing. Tim & Esther manage millions in client ad spend annually — meaning your investment is in expert hands.
We provide confidence, relatability, and top-tier results, making us your go-to Google Ads agency for outstanding performance and growth.
We Only Work With Service-Based Australian Businesses
As PPC experts we are highly experienced in delivering better results for businesses just like yours. We use a range of techniques and tools to get the job done, from analysis of other online ads, to effective keyword research, creative Ad copy, to the development of landing web pages designed to convert the traffic you're paying for into leads!
We Share Our PPC Knowledge With Our Clients
We want to form a partnership with you and your business. We don't keep our expertise close to our chest. Instead, we'll teach you the trade, and give you insider knowledge on what it takes to create better results in paid search from a lower ad spend. You'll feel confident that we are using your ad budget effectively to generate your business the greatest ROI possible.
Our team of passionate, Aussie, Digital marketing experts understand the Google Ads management process.
Our Google advertising agency takes care of everything, whether it’s keyword research, competitor analysis, high converting campaign creation, or writing custom ad copy, we perform a fully outsourced Google Adwords service.
As a bonus we include a custom built, high-converting landing page for your business that is fully branded and delivered quickly.
Whether it’s search ads, YouTube ads, display ads, or Google remarketing ads, the team at CLIQ MC are experts in leveraging all the ways you can advertise through Google to generate more leads for their clients.
When you work with us, you can rest assured that you are in the safe and experienced hands of Premier Google Partners.
Top-Rated Google Adwords Company
Turning Your Google Ads Into High-Performance Campaigns
Google offers a suite of tools beyond search ads, all designed to meet the correct buyer intent.
- Google Display Network: Engage past visitors with efficient retargeting
- Google Shopping Ads: Showcase products directly in search results
With PPC campaigns, you:
- Set your budget and ad creative
- Bid in a live auction against competitors for search positions
- Optimise these elements to secure top results
CLIQ Marketing Content, a Premier Google AdWords agency, can:
Analyse your campaigns, benchmarking them against competitors to find areas for improvement.
Develop customised strategies focused on achieving stronger results with lower ad spend.
Give you our proven expertise in managing high ad budgets effectively.
Work across the entire Google Ads suite, utilising every tool to maximise your campaign’s success.
Get In Touch With Us Today
Ready To Get Things Going?
As a Google Partner, we take a holistic approach to managing your Google Ads campaigns to ensure that your company achieves the much sought-after top rank on Google and a satisfactory return on its financial investment.
Google Ads Management
Our Simple 3 Step Process
Step 1:
Free Strategy Session
Our Google Growth Specialists will introduce you to the Google Ads network, highlighting how we achieve up to 7x more leads than unoptimised campaigns.
You’ll receive actionable insights, a market analysis, and a recommended budget to maximise results.
Book Strategy Session
Step 2:
Proposal and Follow-Up
We’ll deliver a proposal aligned with your business goals, complete with realistic KPIs and examples of high-converting landing pages.
You’ll also receive a personalised strategy video and client testimonials. We’ll follow up to answer any questions before moving forward.
Book Strategy Session
Step 3:
Onboarding & Campaign Launch
Once approved, we’ll onboard you within one business day. Our team will then get to work developing custom landing pages, implementing ad protection software, and launching your campaign to start delivering results quickly.
Book Strategy Session
What They're Saying
Genuine Reviews from Genuine Clients
- 4.9 Stars
- 137 Reviews
“
They have been great,
an integrous company
In Summary
They have been great, an integrous company
I’ve been with Cliq for the last 6+mths and they have been great, an integrous company. Special mention to Kyle who is always going above and beyond to provide customer satisfaction and results!
Susanna Tan
Google Review
“
They’ve been able to do what no
other agency has been able to.
In Summary
They’ve been able to do what no other agency has been able to.
High recommend the Cliq Marketing team for Google Ads management. In a little under a month they’ve been able to do what no other agency has been able to, taking a perpetually underperforming campaign and turn it into a revenue generating machine. Love your work!
Aaron McGurk
Google Review
“
Max our account manager is
really responsive and efficient!
In Summary
Max our account manager is really responsive and efficient!
We’ve been using Cliq for 4 months now. We’re happy with the service they provide. Max our account manager is really responsive and efficient!
Stella Trades
Google Review
“
One of the best Google ad
specialist in across Australia
In Summary
One of the best Google ad specialist in across Australia
The team at CLIQ marketing content are wonderful specially Stef , one of the best Google ad specialist in across Australia..highly recommended 👍👍👍
Huss Obi
Google Review
“
CLIQ are trustworthy and are
responsive to feedback.
In Summary
CLIQ are trustworthy and are responsive to feedback.
Ben and the CLIQ team have been great to work with. It’s been very difficult to find a Google Ads agency that is affordable for a small business and that actually does the work they purport to do and can deliver value. CLIQ are trustworthy and are responsive to feedback.
John F
Google Review
“
Would recommend for any business that
needs advertising done on google.
In Summary
Would recommend for any business that needs advertising done on google.
CLIQ Marketing have been great to deal with.
Kyle has been handling my account with Cliq and has been more than attentive with changes and things that need to be addressed.
I had concerns about no direct contact numbers but they are really quick to call when requested via email so that has never been a problem.
Would recommend for any business that needs advertising done on google.
Nick Frag
Google Review
Locations
We Service Businesses Australia Wide
We offer Google Ads management for service-based businesses all across Australia.
Frequently Asked Questions
Got a Question?
We Have The Answer!
What are Google Ads?
Google Ads uses a bidding system, kind of like an auction. You set a budget for how much you’re willing to pay when someone clicks on your ad. Google then uses this, along with a score based on your ad’s quality and relevance, to determine where and when your ad appears. It’s not just about the highest bid; the better your ad, the more effective it can be. At CLIQ MC, we help you decide on an appropriate click budget based on your business, market, and goals. We’re skilled at enhancing your ad’s quality and relevance, ensuring you get the most value out of your budget and achieve better results.
What are the types of Google Ads?
There are a few main types of Google Ads:
- Search Ads: Text ads on Google search results. They show up when people search for products or services like yours.
- Display Ads: Visual ads (like banners) on websites, great for catching eyes and building brand awareness.
- Video Ads: Short videos on YouTube and other sites, perfect for engaging potential customers.
- Shopping Ads: Product listings at the top of Google search, ideal for online stores.
- App Ads: Promotions for your mobile app across Google’s platforms.
- Local Ads: Ads promoting your physical business location to local customers.
How much do Google Ads cost?
The cost of Google Ads varies widely and depends on factors like your industry, competition, and the keywords you’re targeting. You set your own budget, so it can be as much or as little as you’re comfortable with. At CLIQ MC, we help you determine an optimal budget to meet your business goals without overspending. We focus on maximising your return on investment, ensuring every dollar spent contributes to growing your business.
Are Google Ads right for my business?
Whether Google Ads is right for your business depends on your specific goals, target audience, and budget. Google Ads can be highly effective for businesses looking to increase online visibility, attract more website traffic, and generate leads and sales. If your business offers a service, and your potential customers are using Google to search for your services, then Google Ads can be an excellent tool to connect with them. At CLIQ MC, we can help assess if Google Ads aligns with your business objectives and create a strategy that leverages its strengths to benefit your business.
Can I stop competitors clicking on my ads?
Completely preventing competitors from clicking on your ads is challenging, as Google Ads operates on the principle that anyone can view and click on your ads. However, CLIQ MC uses speciality software that monitors competitor Ad clicking, which tracks irrelevant clicks, including those from competitors. This software reduces the amount of clicks and money wasted on any potential competitor clicking.
How does CLIQ MC structure its agency fees for Google Ads Management?
We believe in transparency and flexibility when it comes to our agency fees for Google Ads Management. Our fee structure typically includes:
- Flat Fee Pricing: We generally charge a flat fee monthly retainer for our management. Please contact us to find out more about our exact pricing. For larger campaigns with a higher level of management, it may be required for us to charge more.
- No Hidden Costs: We maintain complete transparency about our fees from the outset, ensuring no hidden charges or surprises.
- Performance-Based Approach: Our focus is on delivering results, and our fees reflect the value and performance we bring to your business and it’s growth.
Do I qualify for Google's free $600 Ad spend credit?
The eligibility for these credits often depends on specific terms and conditions set by Google, such as being a new advertiser within a certain timeframe or meeting specific spending requirements. At CLIQ MC, we can help you determine if you qualify for any current Google Ads promotions and assist you in applying them to your campaigns to maximise your advertising value.
Can CLIQ MC reduce the amount I spend on Ads?
Yes, CLIQ MC can help in reducing your ad spend while maintaining or even enhancing the effectiveness of your campaigns. We achieve this by:
- Optimising Ad Efficiency: Fine-tuning your ads to ensure that they reach the right audience and generate more results with less spend.
- Improving Quality Scores: Enhancing the relevance and quality of your ads and landing pages, which can lower the cost per click.
- Strategic Bidding: Employing smart bidding strategies that maximise results within your budget.
- Eliminating Waste: Identifying and cutting off aspects of your campaigns that are not performing well, ensuring that every dollar is spent effectively.
How does CLIQ MC report on Google Ads results?
We provide you with a monthly report, and continuous communication on email, phone and Zoom. We hold monthly meetings and offer fast email communication. Our reports are designed to be easily understandable, providing you with a clear picture of how your Google Ads campaigns are contributing to your business objectives. We report on all of the most important metrics that impact your business growth, such as Conversions – form submissions, phone calls and more.
Why does CLIQ MC only take on service-model clients?
Having started managing Google Ads many years ago, we at CLIQ MC realised we had a particular knack at driving market-beating results for service-based businesses. We discovered and tailored specific tactics only applicable to service-model businesses. Through this specific approach, we’ve found that we can often get 7x the number of leads achieved by other agencies – but only for service-based businesses!
Do I need someone to manage my Google Ads?
You can manage Google Ads yourself. Google even makes it seem pretty easy with their intuitive dashboards. But let’s be real—“easy” doesn’t mean effective.
If cooking is jazz, then baking is science. And Google Ads is a bit like baking. Sure, you can try to whip up a cake from scratch without a recipe. But without the right measurements and techniques, you might end up in a mess.
A professional Google Ads manager knows the tools, tricks, and trends that take campaigns to the next level. They save you time, money, and the headache of figuring out why your click-through rate is tanking. Plus, with constant changes to Google’s algorithm, having an expert in your corner means you’ll always stay ahead of the curve.
If you’re serious about growing your business without spending hours deciphering campaign data, then yes—you absolutely need someone to manage your Google Ads.
Do you offer white-label Google Ads management for other agencies?
We don’t offer white-label services for Google Ads because our focus is on building strong, long-term relationships with our clients. A big part of our success comes from direct communication and strategic collaboration, which we wouldn’t have full control over in a white-label setup. We take pride in our high client retention, and that’s something we’re committed to maintaining.
How is running Google Ads different for Adelaide businesses?
Adelaide sits in an interesting middle ground. It is more competitive than regional markets like Hobart or Darwin, but less saturated than Sydney or Melbourne. That creates opportunity, but only if campaigns are structured correctly.
Key industries driving search demand include construction, healthcare, manufacturing, education, defence and professional services. Many of these sectors are steady rather than volatile, which means Google Ads management Adelaide campaigns often come down to consistency and optimisation rather than chasing spikes in demand.
Seasonality still plays a role. Activity can increase around financial year transitions, infrastructure cycles and housing-related demand, while some industries slow over holiday periods. Lead behaviour is typically more considered than in tourism-heavy markets, with users comparing options before making contact.
Whether you’re looking for Google advertising Adelaide or a tailored Google Ads strategy Adelaide businesses can rely on, a well-managed campaign focuses on capturing intent at the right moment, not just increasing reach. While we work with businesses across Australia, campaigns are always adapted to local search behaviour and competition.
Which suburbs and regions around Adelaide do you cover?
Although we’re a national Google Ads agency, we work with businesses throughout metropolitan Adelaide and surrounding South Australian regions.
We manage campaigns across Greater Adelaide, including the CBD, North Adelaide, Norwood, Unley, and Glenelg. We also support businesses targeting key growth areas such as Mount Barker, Salisbury, Elizabeth, Marion, and Port Adelaide.
Search behaviour can vary between inner suburbs and outer growth corridors, particularly in service-based industries. That is why location targeting plays an important role in campaign structure.
A strong Google Ads management approach in Adelaide ensures ads appear when users are searching within their local area, helping improve relevance, reduce wasted spend, and increase the likelihood of enquiry.
How does Google Ad bidding work?
Google Ads uses a bidding system, kind of like an auction. You set a budget for how much you’re willing to pay when someone clicks on your ad. Google then uses this, along with a score based on your ad’s quality and relevance, to determine where and when your ad appears. It’s not just about the highest bid; the better your ad, the more effective it can be. At CLIQ MC, we help you decide on an appropriate click budget based on your business, market, and goals. We’re skilled at enhancing your ad’s quality and relevance, ensuring you get the most value out of your budget and achieve better results.
What is a landing page?
A landing page is a dedicated web page designed specifically for your advertising campaign. It’s where customers land after they click on your ad. The goal of a landing page is to provide focused information and encourage visitors to take a specific action, like enquiring about your services. At CLIQ MC, we create specialised, high conversion landing pages that are clear, engaging, and tailored to your campaign’s goals, enhancing the effectiveness of your ads. This is one of the many tactics that CLIQ MC uses to get 7x more leads than other Google Ads agencies.
What are the benefits of Google Ads management?
Google Ads management offers several key advantages, especially when handled by a specialised agency like CLIQ MC:
- Faster Results Than SEO: Unlike SEO, which takes time, Google Ads puts your website at the top of search results instantly, offering immediate visibility, clicks and leads.
- Targeted Audience Reach: Customise your ads to reach people based on location, interests, and search history, ensuring you’re seen by those most likely to be interested in your services.
- Increased Brand Recognition: With Google being a primary research tool, your ads on Google help in boosting brand visibility and recognition.
- Detailed Performance Analytics: Get insights on clicks, impressions, and conversions, allowing you to see what works and make informed adjustments.
- Controlled Budgeting: Set daily budgets and choose bidding strategies that align with your business goals, maintaining control over your advertising spend.
- Competitive Analysis and Strategy: Track and analyse competitors’ strategies on Google Ads, and adjust your campaigns for better performance and higher ROI.
- Maximised ROI: By focusing your ads on a specific target audience and using detailed analytics, Google Ads can significantly increase your chances of conversions, offering a substantial return on investment.
Is Google Ads worth it for small businesses?
Yes, Google Ads can be very beneficial for small businesses. It offers a flexible and scalable way to reach new customers and grow your business. With Google Ads, you can target specific audiences, control your advertising spend, and track the performance of your ads in real time. This level of control and targeting makes it a valuable tool for small businesses looking to get the most out of their marketing budget. At CLIQ MC, we specialise in maximising the effectiveness of Google Ads for small businesses, ensuring that your campaigns are tailored to meet your unique business goals and budget.
What are the benefits of using a Google Ads Partner agency?
Being a Google Partner agency, CLIQ MC brings several advantages to its clients:
- Recognised Expertise: As a Google Partner, CLIQ MC is recognised for its expertise in Google Ads. This means we have a solid understanding of how to effectively manage your campaigns.
- Quality and Performance Standards: The Google Partner status is awarded to agencies that meet Google’s standards for campaign performance and client service, ensuring you receive high-quality management of your Google Ads.
- Certified Professionals: Our team includes certified Google Ads professionals, assuring you that your campaigns are handled by experts.
What are the most important metrics we track for Google Ads performance?
To ensure the success of your Google Ads campaigns, CLIQ MC focuses on several key performance metrics:
- Conversions: We closely track the total number of desired actions completed by users after clicking on your ad. This includes contact form submissions, phone calls or any other action that results in a business bottom-line impact action.
- Click-Through Rate (CTR): This measures how often people who see your ad end up clicking it. A high CTR indicates that your ads are relevant and appealing to your target audience.
- Conversion Rate: We track the percentage of conversions from the clicks on your ads. This helps gauge the effectiveness of your website or landing page, and ads in driving real business results.
- Quality Score: This is Google’s rating of the quality and relevance of both your keywords and PPC ads. A higher quality score can lead to lower costs and better ad positioning.
- Cost Per Conversion: This metric helps in understanding the cost effectiveness of your campaigns in achieving specific goals, like a sale or a lead.
How does CLIQ MC increase business leads through Google Ads?
CLIQ MC increases business leads through Google Ads by implementing a multi-faceted approach:
- Targeted Campaigns: We create ads that target the specific audience most likely to be interested in your products or services, based on demographics, interests, and search behaviors.
- Optimised Landing Pages: We develop or optimise landing pages that are designed to convert visitors into leads, with clear calls-to-action and persuasive messaging.
- Keyword Strategy: Our team selects and targets the right keywords that potential customers are using to search for your offerings, ensuring your ads appear to a relevant audience.
- Continuous Monitoring and Adjustment: We regularly analyse the performance of your campaigns and make necessary adjustments to improve lead generation and overall effectiveness.
- A/B Testing: We conduct A/B testing to determine which ad variations perform the best, refining your campaign based on real data.
Does Google Ads affect my SEO?
No, running Google Ads does not directly affect your website’s organic search engine optimisation (SEO) rankings. Google Ads can increase traffic to your site through paid clicks, but this is separate from the organic ranking process in search results. However, the increased visibility and traffic from Google Ads can indirectly benefit your SEO by potentially increasing brand recognition and, subsequently, organic search traffic over time. It’s important to note that SEO and Google Ads complement each other as part of a comprehensive digital marketing strategy.
How long does it take for CLIQ MC to get my Google Ads live?
The time it takes to get your Google Ads campaigns live can vary depending on several factors, including the complexity of the campaign and your specific business needs. Typically, we can have a campaign ready to launch within a few days to a week after we’ve finalised your campaign strategy and received all necessary information and approvals. Our aim is to ensure that your campaigns are not only launched swiftly but are also well-prepared to achieve the best possible results from the start.
How much should I pay someone to manage my Google Ads?
There’s no one-size-fits-all answer to this, and anyone who gives you one, is not telling the truth.
But let’s break it down anyway.
As a rule of thumb, most Google Ads managers charge:
- A percentage of your ad spend, typically between 10-20%, or
- A flat monthly fee ranging from $500 to $2,000 for small to medium-sized businesses.
If you’re managing campaigns with a larger budget, expect the percentage to slide down slightly.
Be cautious of super low-cost agencies. They’re outsourcing your Ads management to someone with little experience or limited tools, which can lead to underwhelming results.
At CLIQ MC, we operate as a premium Google Ads agency, and our fees reflect the calibre of expertise we bring to the table. We don’t outsource our work offshore—our Google Ads specialists are based right here, in Australia. And the results speak for themselves—just take a look at our client case studies to see the growth we’ve delivered for local businesses like yours.
What does a Google Ads manager do?
Think of a Google Ads manager as your campaign’s coach. They don’t just hand you a ball and wish you luck—they guide you every step of the way. And the best ones teach as they go.
At CLIQ MC, we’ve built our business on a simple fact—We don’t just manage ads. We partner with you to drive real growth. Here’s how we do it.
- We experiment with ad groups, ad copy, and lead-focused landing pages
- We create and refine ads until they are operating at peak efficiency
- We reduce budget wastage and ensure that you are fully geared towards peak ROI
A great Google Ads manager will also provide regular updates, so you’re always in the loop about what’s working, what’s not, and where your next opportunities lie. When you partner with CLIQ MC, we’ll take you through your results each month and answer any questions you might have.
That’s our point of difference—creating mutual benefit for our business and yours.
How much should a small business spend on Google Ads?
This depends on your goals, industry, and competition.
Start with a budget that feels comfortable but impactful—anywhere from $1,000 to $3,000 per month for a small business is a solid range. High-competition industries like legal or plumbing might need more, while hyper-local service providers can often achieve great results with less.
If your campaigns are delivering consistent leads, you can theoretically scale your spend up as much as your business can handle. Search volume is never unlimited, but at CLIQ MC we have creative tactics of scaling whether through new campaigns for different services, or targeting locations – we know how to scale and when to scale.
At CLIQ MC, we focus on optimising your budget so that every dollar works toward growing your business. Whether you’re starting small or ready to scale, our strategies deliver you the best results possible.
Who do you typically work with in Adelaide?
We work with Adelaide-based businesses that want predictable lead generation without unnecessary spend. This includes trades, healthcare providers, manufacturers, education services, and professional firms operating in competitive but manageable markets.
Some clients come to us after working with agencies that applied the same approach used in larger cities, which often leads to inefficiency in Adelaide. Others are scaling their marketing and need a more structured approach to Google Ads management that aligns with real commercial goals. As an experienced Google AdWords agency Adelaide businesses can rely on, we combine local market insight with strategies refined across campaigns throughout Australia.
At CLIQ MC, our focus as a Google Ads agency supporting Adelaide businesses is on building campaigns that reflect how people search locally, ensuring enquiries are relevant, consistent and tied to revenue outcomes.
