Google Ads Management Agency

Google Ads uses a bidding system, kind of like an auction. You set a budget for how much you’re willing to pay when someone clicks on your ad. Google then uses this, along with a score based on your ad’s quality and relevance, to determine where and when your ad appears. It's not just about the highest bid; the better your ad, the more effective it can be. At CLIQ MC, we help you decide on an appropriate click budget based on your business, market, and goals. We're skilled at enhancing your ad's quality and relevance, ensuring you get the most value out of your budget and achieve better results.

A landing page is a dedicated web page designed specifically for your advertising campaign. It's where customers land after they click on your ad. The goal of a landing page is to provide focused information and encourage visitors to take a specific action, like enquiring about your services. At CLIQ MC, we create specialised, high conversion landing pages that are clear, engaging, and tailored to your campaign's goals, enhancing the effectiveness of your ads. This is one of the many tactics that CLIQ MC uses to get 7x more leads than other Google Ads agencies.

Google Ads management offers several key advantages, especially when handled by a specialised agency like CLIQ MC:

• Faster Results Than SEO: Unlike SEO, which takes time, Google Ads puts your website at the top of search results instantly, offering immediate visibility, clicks and leads.
• Targeted Audience Reach: Customise your ads to reach people based on location, interests, and search history, ensuring you're seen by those most likely to be interested in your services.
• Increased Brand Recognition: With Google being a primary research tool, your ads on Google help in boosting brand visibility and recognition.
• Detailed Performance Analytics: Get insights on clicks, impressions, and conversions, allowing you to see what works and make informed adjustments.
• Controlled Budgeting: Set daily budgets and choose bidding strategies that align with your business goals, maintaining control over your advertising spend.
• Competitive Analysis and Strategy: Track and analyse competitors’ strategies on Google Ads, and adjust your campaigns for better performance and higher ROI.
• Maximised ROI: By focusing your ads on a specific target audience and using detailed analytics, Google Ads can significantly increase your chances of conversions, offering a substantial return on investment.

Yes, Google Ads can be very beneficial for small businesses. It offers a flexible and scalable way to reach new customers and grow your business. With Google Ads, you can target specific audiences, control your advertising spend, and track the performance of your ads in real time. This level of control and targeting makes it a valuable tool for small businesses looking to get the most out of their marketing budget. At CLIQ MC, we specialise in maximising the effectiveness of Google Ads for small businesses, ensuring that your campaigns are tailored to meet your unique business goals and budget.

Being a Google Partner agency, CLIQ MC brings several advantages to its clients:

• Recognised Expertise: As a Google Partner, CLIQ MC is recognised for its expertise in Google Ads. This means we have a solid understanding of how to effectively manage your campaigns.
• Quality and Performance Standards: The Google Partner status is awarded to agencies that meet Google's standards for campaign performance and client service, ensuring you receive high-quality management of your Google Ads.
• Certified Professionals: Our team includes certified Google Ads professionals, assuring you that your campaigns are handled by experts.

To ensure the success of your Google Ads campaigns, CLIQ MC focuses on several key performance metrics:

• Conversions: We closely track the total number of desired actions completed by users after clicking on your ad. This includes contact form submissions, phone calls or any other action that results in a business bottom-line impact action.
• Click-Through Rate (CTR): This measures how often people who see your ad end up clicking it. A high CTR indicates that your ads are relevant and appealing to your target audience.
• Conversion Rate: We track the percentage of conversions from the clicks on your ads. This helps gauge the effectiveness of your website or landing page, and ads in driving real business results.
• Quality Score: This is Google’s rating of the quality and relevance of both your keywords and PPC ads. A higher quality score can lead to lower costs and better ad positioning.
• Cost Per Conversion: This metric helps in understanding the cost effectiveness of your campaigns in achieving specific goals, like a sale or a lead.

CLIQ MC increases business leads through Google Ads by implementing a multi-faceted approach:

• Targeted Campaigns: We create ads that target the specific audience most likely to be interested in your products or services, based on demographics, interests, and search behaviors.
• Optimised Landing Pages: We develop or optimise landing pages that are designed to convert visitors into leads, with clear calls-to-action and persuasive messaging.
• Keyword Strategy: Our team selects and targets the right keywords that potential customers are using to search for your offerings, ensuring your ads appear to a relevant audience.
• Continuous Monitoring and Adjustment: We regularly analyse the performance of your campaigns and make necessary adjustments to improve lead generation and overall effectiveness.
• A/B Testing: We conduct A/B testing to determine which ad variations perform the best, refining your campaign based on real data.

No, running Google Ads does not directly affect your website's organic search engine optimisation (SEO) rankings. Google Ads can increase traffic to your site through paid clicks, but this is separate from the organic ranking process in search results. However, the increased visibility and traffic from Google Ads can indirectly benefit your SEO by potentially increasing brand recognition and, subsequently, organic search traffic over time. It's important to note that SEO and Google Ads complement each other as part of a comprehensive digital marketing strategy.

The time it takes to get your Google Ads campaigns live can vary depending on several factors, including the complexity of the campaign and your specific business needs. Typically, we can have a campaign ready to launch within a few days to a week after we've finalised your campaign strategy and received all necessary information and approvals. Our aim is to ensure that your campaigns are not only launched swiftly but are also well-prepared to achieve the best possible results from the start.

There’s no one-size-fits-all answer to this, and anyone who gives you one, is not telling the truth.

But let’s break it down anyway.

As a rule of thumb, most Google Ads managers charge:

• A percentage of your ad spend, typically between 10-20%, or
• A flat monthly fee ranging from $500 to $2,000 for small to medium-sized businesses.

If you’re managing campaigns with a larger budget, expect the percentage to slide down slightly.

Be cautious of super low-cost agencies. They’re outsourcing your Ads management to someone with little experience or limited tools, which can lead to underwhelming results.

At CLIQ MC, we operate as a premium Google Ads agency, and our fees reflect the calibre of expertise we bring to the table. We don’t outsource our work offshore—our Google Ads specialists are based right here, in Australia. And the results speak for themselves—just take a look at our client case studies to see the growth we’ve delivered for local businesses like yours.

Think of a Google Ads manager as your campaign’s coach. They don’t just hand you a ball and wish you luck—they guide you every step of the way. And the best ones teach as they go.

At CLIQ MC, we’ve built our business on a simple fact—We don’t just manage ads. We partner with you to drive real growth. Here’s how we do it.

• We experiment with ad groups, ad copy, and lead-focused landing pages
• We create and refine ads until they are operating at peak efficiency
• We reduce budget wastage and ensure that you are fully geared towards peak ROI

A great Google Ads manager will also provide regular updates, so you’re always in the loop about what’s working, what’s not, and where your next opportunities lie. When you partner with CLIQ MC, we’ll take you through your results each month and answer any questions you might have.

That’s our point of difference—creating mutual benefit for our business and yours.

This depends on your goals, industry, and competition.

Start with a budget that feels comfortable but impactful—anywhere from $1,000 to $3,000 per month for a small business is a solid range. High-competition industries like legal or plumbing might need more, while hyper-local service providers can often achieve great results with less.

If your campaigns are delivering consistent leads, you can theoretically scale your spend up as much as your business can handle. Search volume is never unlimited, but at CLIQ MC we have creative tactics of scaling whether through new campaigns for different services, or targeting locations - we know how to scale and when to scale.

At CLIQ MC, we focus on optimising your budget so that every dollar works toward growing your business. Whether you’re starting small or ready to scale, our strategies deliver you the best results possible.