Focusing on Benefits vs. Features in Google Ads: Persuading Users
In the ever-evolving world of online advertising, the way you present your product or service can make a significant difference. Google Ads, being one of
Choose to partner with an elite Google Adwords Agency based in Adelaide, that has years of experience in generating leads, sales and new clients for business owners just like you.
Ready to generate better ROI on your Google Ads campaigns? With management from CLIQ MC, you can increase your leads and sales while lowering your media spend. All service-based businesses can generate better results and target customers through proven techniques and tactics.
As your dedicated Google Ads managers, the team at CLIQ Marketing Content will communicate with your business about it’s goals, and work toward generating strong growth through a well-strategised campaign.
To expose your business to your share of 80% of the world’s web users, you need to be advertising on the world’s largest advertising platform – Google!
No Tricks or Slimy Sales People – Just Friendly Advice
We’ve heard it all before. “I’ve wasted thousands on Google Ads,” “Google Ads just doesn’t work,” Google Ads is so expensive,” “I had a horrible agency experience”. The list goes on. At CLIQ Marketing Content, we are determined to be the difference in the Australian Google Adwords agency space. It all begins with an upfront strategy session where we calculate the real and predictable results you can expect from your Google Ads campaign. We can both use this forecast to predict the ROI we can generate you on your Ads!
We often underestimate what the results will be in this session so we always leave our clients feeling pleasantly surprised. We are completely upfront in this strategy session, making you aware that although Pay Per Click advertising shows instant results, it will take time to optimise, test, and refine your Google Ads account to reap the real “mega-bucks.”
Google Ads is an investment that brings with it incredible probability, and scalability over time. If you’re looking to grow your business, and have money to invest in generating new clients. Google Ads is your first step.
As PPC experts we are highly experienced in delivering better results for businesses just like yours. We use a range of techniques and tools to get the job done, from analysis of other online ads, to effective keyword research, creative Ad copy, to the development of landing web pages designed to convert the traffic you're paying for into leads!
We want to form a partnership with you and your business. We don't keep our expertise close to our chest. Instead, we'll teach you the trade, and give you insider knowledge on what it takes to create better results in paid search from a lower ad spend. You'll feel confident that we are using your ad budget effectively to generate your business the greatest ROI possible.
Looking for Google Ads, a new website or SEO? Don’t hesitate to reach out to our friendly directors today to find out how we can help your business!
There’s nothing worse than not feeling confident with your Google Ads agency. You want to feel that the people you’re investing money with know what they’re doing and have done this many times before. Tim and Esther have decades of combined experience in Google advertising and marketing.
Well, it’s easy to spot the experts from the amateurs when you know what you’re looking for. One of the key questions to ask is “how much ad spend are they currently managing?”. At CLIQ Marketing Content, we manage well into the millions of dollars per annum of client advertising spend in our personalised marketing manager account.
We’re confident, we’re relatable, and we’re ready to give you the best Google Ads agency experience of your life.
We’ll always give you our honest reflections on your current digital marketing efforts before we ask you to sign on the dotted line. We will always recommend the best course of action to achieve your goals, we promise to always walk you through every strategic decision we make. This will give you the confidence to know that we are making the right choices with your budget.
Our integrity is one of our key values. We are entirely responsible for our results, and we will always be accountable if we make a mistake or choose the wrong course of action. These learnings are important for us, because it allows us to get better at what we do. In the end, we seek the best results for you.
We aim for 100% transparency in all meetings, communication, and reporting events. Every business dealing we have with you will be undertaken with the utmost respect. It doesn’t matter if we’re with you in person, via videoconference, over the phone, or through email – you’ll feel comfortable that we have your best interests at heart.
A free, no-obligation strategy session, where you’ll work directly with co-director Tim Buttery. Tim will provide insights into Google Ads management specific to your industry, analyse and offer improvements for your current PPC campaign, and discuss your monthly marketing budget and advertising spend goals.
After our strategy session, we will send you a custom proposal tailored to your business goals, and will contain information about PPC campaigns in your industry. It’ll also contain some benchmarks that we will strive to achieve. If satisfied, we can schedule a follow-up meeting to address any questions about the proposal.
If you’re happy to get started, we won’t waste any time. We can onboard PPC clients in as little as 1 business day, thanks to our flexibility as a boutique agency. Our dual agency cycle starts at the beginning of the month and in the middle of the month, allowing us the time to develop web assets, do research, and ensure that your Google Ads campaigns are being tracked through Google Analytics and other tools.
Butler & Co
"Cliq are masters of their craft and truly understands the deep foundational strategy behind paid Google and YouTube advertising. Backed by outstanding client service and a track record of results. Highly recommended."
Express Locksmith 24/7
"I highly recommend CLIQ Marketing to help you get more calls from Google Ads. They have provided a personalised service and great results for my small business. Thank you to the team!"
Kids First
"Our organisation came to Cliq Marketing seeking help to set up our Google ads account. What we have gained working with Tim and Esther has far exceeded our expectations. Personalised support, going the extra step and really seeking to understand our organisation and our drivers have made such a difference for our team. We have been thrilled with the results of our engagement with them and look forward to continuing in the future."
We offer Google Ads management for service-based businesses all across Australia.
Ad groups are a key component of most pay-per-click (PPC) advertising platforms, including Google Ads. An ad group is a collection of ads that share the same keywords and bidding strategy. Ad groups allow you to organise your PPC campaigns in a way that makes sense for your business and helps you meet your advertising goals.
Setting up ad groups is an important part of Google Ads management. For more information about how this works, get in touch with our team. They'll be able to walk you through how best to structure your ad groups and other facets of your Google Ads account.
The value of Google Ads depends on several factors, including the competitiveness of your chosen keywords and your campaign's click-through rate (CTR). Generally speaking, businesses can expect to pay between $1 and $2 per click for most keywords. However, some industries are much more competitive than others, which can drive up costs.
For example, businesses in the legal industry can expect to pay an average of $25-$50 per click for the keyword "divorce lawyer." On the other hand, a business in the home improvement industry might only pay $0.50 per click for the keyword "timber."
The best way to determine how much your Google Ads campaign is to start with a free strategy session with CLIQ Marketing Content. Our team will take a deep dive into your industry and how we can lower ad spend while improving performance.
Unfortunately, we do not offer Google Shopping ads. We focus on pure lead generation PPC campaigns, like Google AdWords and the use of the Google Display Network. This is because we work with service-based businesses that place less importance on e-commerce advertising.
A landing page is a single web page dedicated to a product or service. On the other hand, websites are collections of many pages that cover a variety of topics.
Landing pages are designed with one specific goal in mind: to convert visitors into leads or customers. To do this, they typically include a strong call to action (CTA) and helpful information about the product or service being offered. Websites, on the other hand, are designed to provide general information about a business or individual.
While website visitors may eventually convert into leads or customers, the overall goal of a website is to provide information and build brand awareness. Landing pages are much more focused on driving conversions.
If you're running a Google Ads campaign, you'll want to send visitors to a landing page that's been specifically designed to win you new business through conversions.
In the ever-evolving world of online advertising, the way you present your product or service can make a significant difference. Google Ads, being one of
In a diverse and expansive country like Australia, with its unique regional nuances, tailoring your ad copy to suit local audiences can be a game-changer.
As a savvy Aussie marketer, you’re well aware that a great Google Ad can be the difference between a potential customer clicking through or scrolling
Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this.