Google Ads Management Melbourne

Despite popular belief, performance guarantees are nearly impossible to issue to clients in any market. This is not because we're not confident in what we do, it's because of the nature of online advertising and digital marketing services in general. As we're managing online advertising campaigns in a live, and ever-evolving market there are an almost unending amount of variables to be considered when it comes to predicting results. We can set very confident expectations of performance based on clients in similar industries, or historical market data but once we take a campaign live we are at the mercy of the user, the Google algorithm and your individual business presentation to determine what results can come through. This shouldn't be a cause for concern however, but rather a cause for greater trust in our agency. We are confident in providing a data-backed expectation of results and will also "tell you how it is." Some other agencies may try and issue a guarantee in order to win your business - buyer beware you could be exposed in this instance and wasting money with professionals who don't have enough experience in the market to realise that doesn't work.

Remember the famous taco ad, "Why don't we have both?" When looking at a long-term, Omni channel marketing strategy (as every business should1), both SEO and Google Ads are required for the best lead generation practices across most service-based industries. That said, the two channels are vastly different in terms of where your business is currently situated and what you need in the short term vs the long term.

If your business is requiring an injection of leads and is more focused on short-term or immediate lead generation, then a Google Ads campaign for your Melbourne business is the way to go. Google Ads, traditionally takes 90 days or three months to fully mature a strategy and optimise results, but many clients see leads within their first few days of switching on. If your budget investment and strategy is correct Google Ads can remain a consistent source of leads for your business month in and month out with limited interruption.

Search Engine Optimisation (SEO) however is a much longer form of marketing. Many SEO Agencies in Australia will promise the world and dramatically under-deliver by guaranteeing a certain ranking position or traffic number within a qualified, and often short, amount of time. At CLIQ Marketing Content, however, we prefer to be much more upfront with our clients and set the expectation for the maturity of our custom SEO strategy at between 12-18 months. We recommend and believe in a custom SEO strategy for any service-based business in the world - but there must be an understanding that results take time and you need to commit a set amount of resources to your campaign in order to be successful. We often find our best clients like to start with Google Ads and allow that strategy to mature to a point of consistency and longevity before adding in an SEO strategy after 3-6 months of initial partnership with us. Think of your campaign as an ongoing digital marketing strategy that will be implemented in both the short term and long term based on your overall objectives and service selection.

When it comes to Google Ads campaigns in Melbourne, there are two factors you should budget for when working with a digital marketing agency like us. First, there will be your allotted campaign budget which, at our agency - is paid directly to Google Australia Pty Ltd. Some agencies will charge your "media" spend directly to them which can be a dangerous practice as you're not necessarily sure how much of that budget is going into the ads and how much is taken as a "bonus" by that agency. At CLIQ Marketing Content we traditionally work with clients who have a minimum campaign budget of $1000-$1500 + GST per month to pay directly to Google Ads. Given how competitive PPC ad campaigns are, you'll be better served the more budget you can commit as too often we have seen people trying to spend small amounts on Google Ads to have a presence, but you're oftentimes better served not spending money at all.

The second factor you should budget for when looking to undertake Google search campaigns in Melbourne with an agency like us is agency fees. Most agencies will charge set up or establishment fees, which can include a variety of things ranging from Google account set up, campaign creation, landing pages, software integration, and time spent onboarding clients. You will then pay an ongoing set of retainer fees or monthly management fees. Again, these can vary dramatically based on the agency and its experience, team makeup, and overall objectives. Buyer beware, if you opt for an agency that is on the lower end of management fees, you're likely working with someone who either doesn't have the experience to charge a competitive rate, or you're working with an agency that outsources their campaign work overseas. At CLIQ Marketing Content we pride ourselves on being an affordably priced agency in Melbourne that has an all-Australian team. We are well placed in the market to be competitively priced but provide exceptional value, backed by our track record of results, positive client reviews and director-led model. Get in touch with us through this page if you would like to speak with one of our Google Ads specialists in Melbourne.