In Summary
Looking to attract more clients to your accounting firm? We can deliver more leads at a lower cost. Book a free consultation today.
Google Ads Management
For Accounting Firms
Create a Better Bottom Line with Google Ads Management
for Accountants
Looking to attract more clients to your accounting firm? Google Ads for accountants can deliver more leads at a lower cost. At CLIQ Marketing Content, we specialise in creating data-driven campaigns that deliver better leads and exceptional results for accounting services.
Our team of Google Ads specialists can help you achieve your business goals by choosing the right audience and crafting ads that resonate with this audience. You can get started with a free 30-minute consultation with our director.
Google Ads For Accountants
What's involved in a Google Ads Campaign for Accountants?
In the highly competitive accounting industry, it’s essential to stand out from your competitors. A winning strategy is to discern your unique service offering and put it in front of the right audience. Here’s how we create effective Google Ads campaigns for accountants to achieve this.
Asset Creation
Winning new business for your accounting firm may require creating new assets. These can be web pages, content, or even a new website. Our team will ensure that these assets are fully optimised to drive conversions and deliver the leads you want.
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Campaign Structuring
Using your goals and budget, we’ll work with you to identify the best audience for your campaign. We’ll also collaborate with you to develop a keyword targeting strategy that will help your ads appear in front of potential clients who are searching for services related to yours.
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Review & Optimisation
Once the accounting Google Ads campaign gains traction, we’ll evaluate the results and see if they are aligned with your goals. If necessary, we’ll meet with you to discuss any changes we’re considering. We’ll continue optimising your campaign until we are all happy with it.
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About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
Some of the Top Brands Who Trust & Rely on Our Expertise
CLIQ Marketing Content is a national digital marketing agency with a team of expert Google Ads specialists.
We’ve been developing Google Ads for accountants for years, and know what it takes to get the leads you’re looking for.
Director-Led Approach
You'll work directly with our directors to set achievable goals for your Google Ads campaign. This will keep us accountable and focused on delivering the best campaign possible for your accounting firm.
Service Delivery Focus
Our game is to provide highly specialised marketing campaigns for service-focused enterprises. We’ve worked with all kinds of businesses in the finance and accounting sector to deliver campaigns that generate the leads you want.
Results Orientated Campaigns
Our priority is to create an ongoing partnership with our clients to achieve long-term success. We're not solely focused on generating the best outcome for our business. We also strive to drive amazing results for your accounting firm for years to come.
Ready to get things going?
Book Your Free Consultation Today
Don’t miss out on potential clients who are searching for accounting services.
Book a free 30-minute consultation today to get started.
Google Ads Accounting Firms
Our Simple 3 Step Process
Step 1:
Free Strategy Session
Our Google Growth Specialists will introduce you to the Google Ads network, highlighting how we achieve up to 7x more leads than unoptimised campaigns.
You’ll receive actionable insights, a market analysis, and a recommended budget to maximise results.
Book Strategy Session
Step 2:
Proposal and Follow-Up
We’ll deliver a proposal aligned with your business goals, complete with realistic KPIs and examples of high-converting landing pages.
You’ll also receive a personalised strategy video and client testimonials. We’ll follow up to answer any questions before moving forward.
Book Strategy Session
Step 3:
Onboarding & Campaign Launch
Once approved, we’ll onboard you within one business day. Our team will then get to work developing custom landing pages, implementing ad protection software, and launching your campaign to start delivering results quickly.
Book Strategy Session
What They're Saying
Genuine Reviews from Genuine Clients
- 4.9 Stars
- 137 Reviews
“
They have been great,
an integrous company
In Summary
They have been great, an integrous company
I’ve been with Cliq for the last 6+mths and they have been great, an integrous company. Special mention to Kyle who is always going above and beyond to provide customer satisfaction and results!
Susanna Tan
Google Review
“
They’ve been able to do what no
other agency has been able to.
In Summary
They’ve been able to do what no other agency has been able to.
High recommend the Cliq Marketing team for Google Ads management. In a little under a month they’ve been able to do what no other agency has been able to, taking a perpetually underperforming campaign and turn it into a revenue generating machine. Love your work!
Aaron McGurk
Google Review
“
Max our account manager is
really responsive and efficient!
In Summary
Max our account manager is really responsive and efficient!
We’ve been using Cliq for 4 months now. We’re happy with the service they provide. Max our account manager is really responsive and efficient!
Stella Trades
Google Review
“
One of the best Google ad
specialist in across Australia
In Summary
One of the best Google ad specialist in across Australia
The team at CLIQ marketing content are wonderful specially Stef , one of the best Google ad specialist in across Australia..highly recommended 👍👍👍
Huss Obi
Google Review
“
CLIQ are trustworthy and are
responsive to feedback.
In Summary
CLIQ are trustworthy and are responsive to feedback.
Ben and the CLIQ team have been great to work with. It’s been very difficult to find a Google Ads agency that is affordable for a small business and that actually does the work they purport to do and can deliver value. CLIQ are trustworthy and are responsive to feedback.
John F
Google Review
“
Would recommend for any business that
needs advertising done on google.
In Summary
Would recommend for any business that needs advertising done on google.
CLIQ Marketing have been great to deal with.
Kyle has been handling my account with Cliq and has been more than attentive with changes and things that need to be addressed.
I had concerns about no direct contact numbers but they are really quick to call when requested via email so that has never been a problem.
Would recommend for any business that needs advertising done on google.
Nick Frag
Google Review
Locations
We Service Businesses Australia Wide
We offer Google Ads management for service-based businesses all across Australia.
Frequently Asked Questions
Got a Question?
We Have The Answer!
What are the benefits of using Google Ads for my accounting firm?
Using Google Ads can help your accounting firm to reach a larger and more optimised audience, while establishing your business as a digital leader. As you only pay when a user clicks your ad, PPC can also be a cost-effective advertising method when compared with traditional means like print and TV.
Additionally, Google Ads can provide valuable insights into your target audience and help you optimise your advertising strategy. If better leads and greater results are what you’re looking for, get in touch with CLIQ Marketing Content.
How can I optimise my Google Ads campaign for better results?
To get the best results from your Google Ads campaign, it’s important to ensure your keywords are relevant and specific to the accounting services you offer. To continually improve your results, you need to constantly review keywords, targeting, copy, and bidding strategies.
At CLIQ Marketing Content, we’re here to manage all the details of your Google Ads campaign for your accounting firm. We’ll work with you to understand your business and deliver a highly optimised campaign that gives the best return on investment.
How much does it cost to advertise on Google Ads for accountants in Australia?
The cost of advertising on Google Ads for accountants in Australia can vary depending on various factors such as your chosen keywords, location targeting, and competition for your target audience.
If you’re looking for expert guidance on creating and managing your Google Ads campaigns, CLIQ Marketing Content can help. Our team of Google Ads specialists has a proven track record of delivering better ROI for our clients.
Is Google Ads for accountants competitive in Australia?
In the landscape of Australian digital advertising, Google Ads for accountants is characterised by a medium level of competition. This scenario indicates a healthy demand for accounting services but also signifies the presence of numerous firms vying for visibility. Costs per click can vary widely based on geographic location, keyword specificity, and the time of day, ranging typically between $3 to $30.
This is a considerable variance, which emphasises the need for strategic planning and localised targeting to ensure your advertising dollars are spent wisely. At CLIQ Marketing Content, we specialise in navigating this competitive field, employing sophisticated strategies and analytical tools to optimise your campaigns.
By creating a detailed understanding of regional nuances and client search behaviours, we can tailor your campaigns to achieve maximum visibility and engagement, ensuring your firm stands out in a crowded marketplace.
What kind of conversion rate can be expected from the Ads?
Our clients typically benefit from strong conversion rates between 10 and 20% when leveraging our high-conversion landing page strategy. This success is not by chance, but the result of meticulous planning and optimisation.
By crafting landing pages that align closely with the user’s search intent and the ad’s proposition, we significantly increase the likelihood of visitor engagement and conversion. We employ best practices in landing page design, such as clear call-to-action buttons, concise and persuasive copy, and fast-loading pages to keep potential clients engaged and motivated to take action.
By continuously testing and refining these elements, we ensure that your Google Ads campaigns are not just attracting traffic, but are converting visitors into valuable leads for your accounting firm.
Can you target both individuals and business clients with the Ads?
Yes, our Google Ads management services are specifically tailored to distinguish between and effectively target both individuals and businesses in need of accounting services. This dual-targeting approach is essential, as individual and corporate clients have different needs, behaviours, and decision-making processes.
Setting up dedicated campaigns, ad groups, and keywords for each segment ensures that the messaging is highly relevant and resonant. For individual clients, the ads may focus on personal tax preparation and estate planning, while for business clients, the emphasis might be on corporate tax strategies and bookkeeping services.
This nuanced approach allows for a more personalised advertising experience, increasing the likelihood of engagement and conversion from both segments.
How much search volume is there for potential accounting clients on Google?
The search volume for accounting services in Australia is substantial, mirroring the need for financial guidance and support among both individuals and businesses. According to Google, there are hundreds of thousands of monthly searches nationwide, with significant concentrations in urban and capital city markets, where the volume can reach tens of thousands.
This high level of search activity underscores the importance of having a strong online presence, particularly in search engines. By leveraging Google Ads, your accounting firm can tap into this vast pool of potential clients, increasing your visibility at the moment they are seeking accounting assistance.
Our strategies at CLIQ Marketing Content are designed to position your services front and centre in these search results, maximising your exposure and attracting high-quality leads.
How quickly could we get set up to start acquiring new clients from Google Ads?
Time is of the essence when it comes to capturing market opportunities, and at CLIQ Marketing Content, we know how important a quick turnaround is for you and your business. As your PPC partner, we pledge to have your Google Ads campaign live within just 5 business days. This expedited setup process does not sacrifice quality; it encompasses every step needed to launch a successful campaign, from initial consultation and strategy development to asset creation and campaign structuring.
Our streamlined workflows and experienced team enable us to move swiftly, ensuring that your accounting firm can begin attracting new clients without delay. This rapid deployment allows you to leverage market opportunities as they arise, staying ahead of the competition and growing your client base efficiently.
What is the average CPA cost for Google Ads in the accounting industry?
Despite popular belief, performance guarantees are nearly impossible to issue to clients in any market.
The cost-per-acquisition (CPA) for Google Ads in the accounting industry varies based on factors like your target location and the level of competition in that market.
For example, a local accountant targeting a small town may experience a lower CPA compared to a larger firm in a bustling metro area. On average, CPAs for accountants typically fall between $50 and $150.
At CLIQ MC, we specialise in optimising your campaigns to drive down cost-per-acquisition while maintaining the quality of your leads. Our approach promotes better ad spend where it matters most, in turn maximising your returns in a competitive market.
use we’re not confident in what we do, it’s because of the nature of online advertising and digital marketing services in general. As we’re managing online advertising campaigns in a live, and ever-evolving market there are an almost unending amount of variables to be considered when it comes to predicting results.
We can set very confident expectations of performance based on clients in similar industries, or historical market data but once we take a campaign live we are at the mercy of the user, the Google algorithm and your individual business presentation to determine what results can come through. This shouldn’t be a cause for concern however, but rather a cause for greater trust in our agency. We are confident in providing a data-backed expectation of results and will also “tell you how it is.” Some other agencies may try and issue a guarantee in order to win your business – buyer beware you could be exposed in this instance and wasting money with professionals who don’t have enough experience in the market to realise that doesn’t work.
Does Google Ads work for accountants?
It certainly does. Google Ads is a fantastic tool for accountants looking to generate quality leads. Service-model businesses, like accounting firms, thrive on targeted advertising, and Google Ads allows you to place your services in front of potential clients actively searching for what you offer.
At CLIQ MC, we’ve worked with numerous accounting firms to create campaigns that not only attract clicks but also convert them into valuable leads. With precise targeting, compelling ad copy, and high-converting landing pages, your firm will get the visibility it deserves.
Google Ads isn’t just the world’s largest advertising platform—it’s a growth engine for accountants. If you aren’t using it, you’re falling behind, because your competitors definitely are.
How do I advertise myself as an accountant?
Google Ads should be at the top of your list for advertising yourself as an accountant. It allows you to reach people who are actively searching for accounting services, whether they’re individuals or businesses.
The key to success is a well-structured campaign that focuses on the right keywords, clear messaging, and a call-to-action that inspires trust and action.
Keep in mind that Google Ads isn’t a set-it-and-forget-it platform. To stand out in a crowded market, you need to fine-tune your campaigns constantly.
That’s where CLIQ MC comes in. We’ll handle everything from keyword research to ad optimisation, helping you showcase your expertise and attract clients ready to take the next step.
Want to grow your accounting practice? Start with Google Ads.
