In Summary
If you’re a law firm looking for new clients, then Adwords for lawyers is for you. Book a free consultation today.
Google Ads Management
For Lawyers
Finding more clients with Google Ads for Lawyers
If you’re a law firm looking for new clients, then Adwords for lawyers is for you. At CLIQ Marketing Content, we specialise in creating data-driven campaigns that deliver better leads for legal services.
Our team of lawyer Google Ads specialists can help you reach your business goals by choosing the right audience and creating resonating Google Ads that your potential clients can’t ignore. All it takes to get started is a free consultation with our director.
Google Ads For Lawyers
What’s involved with Google Ads for lawyers?
The legal industry is incredibly competitive. You need to stand out from the crowd, no matter if you are in legal, commercial, or family law. Here’s how we create better Google Ads campaigns for lawyers.
Asset Creation
Winning new business for your law firm may require creating new assets. These can be web pages, content, or even a new website. CLIQ MC will ensure that these assets are fully optimised to drive conversions and deliver the leads you want.
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Campaign Structuring
Using your goals and budget, we’ll get to work identifying the best audience for your campaign. We’ll work with you in conference to decide on an audience and keyword targeting strategy.
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Review & Optimisation
After the campaign gains some traction, we’ll take a look at our results and see if they are aligned with your goals. If the campaign needs some tweaking, we’ll meet with you to discuss any changes we are considering.
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About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
Some of the Top Brands Who Trust & Rely on Our Expertise
CLIQ Marketing Content is a national digital marketing agency made up of some of the best Google Ads specialists in the business.
We have been helping law firms just like yours deliver better results for years.
Director-Led Approach
You’ll work directly with our directors to decide on aspirational but achievable goals for your Google Ads campaign. This will keep us accountable and focused on delivering the absolute best law firm Google Ads campaign.
Service Delivery Focus
We do not work with ecommerce businesses. CLIQ Marketing Content specialises in delivering outcomes for service-orientated businesses. The strategies that we implement for your law firm have been born of rigorous testing in similar sectors.
Results Orientated Campaigns
We aren’t concerned with generating the best outcome for our bottom line. Our prerogative is to create an ongoing partnership that will continue to drive amazing results for years to come. Your success is the only way we achieve success.
Ready to get things going?
Book Your Free Consultation Today
New and better clients are out there. You just need to be where they are searching. Book a free 30-minute consultation to get started.
Google Ads Lawyers
Our Simple 3 Step Process
Step 1:
Free Strategy Session
Our Google Growth Specialists will introduce you to the Google Ads network, highlighting how we achieve up to 7x more leads than unoptimised campaigns.
You’ll receive actionable insights, a market analysis, and a recommended budget to maximise results.
Book Strategy Session
Step 2:
Proposal and Follow-Up
We’ll deliver a proposal aligned with your business goals, complete with realistic KPIs and examples of high-converting landing pages.
You’ll also receive a personalised strategy video and client testimonials. We’ll follow up to answer any questions before moving forward.
Book Strategy Session
Step 3:
Onboarding & Campaign Launch
Once approved, we’ll onboard you within one business day. Our team will then get to work developing custom landing pages, implementing ad protection software, and launching your campaign to start delivering results quickly.
Book Strategy Session
What They're Saying
Genuine Reviews from Genuine Clients
- 4.9 Stars
- 137 Reviews
“
They have been great,
an integrous company
In Summary
They have been great, an integrous company
I’ve been with Cliq for the last 6+mths and they have been great, an integrous company. Special mention to Kyle who is always going above and beyond to provide customer satisfaction and results!
Susanna Tan
Google Review
“
They’ve been able to do what no
other agency has been able to.
In Summary
They’ve been able to do what no other agency has been able to.
High recommend the Cliq Marketing team for Google Ads management. In a little under a month they’ve been able to do what no other agency has been able to, taking a perpetually underperforming campaign and turn it into a revenue generating machine. Love your work!
Aaron McGurk
Google Review
“
Max our account manager is
really responsive and efficient!
In Summary
Max our account manager is really responsive and efficient!
We’ve been using Cliq for 4 months now. We’re happy with the service they provide. Max our account manager is really responsive and efficient!
Stella Trades
Google Review
“
One of the best Google ad
specialist in across Australia
In Summary
One of the best Google ad specialist in across Australia
The team at CLIQ marketing content are wonderful specially Stef , one of the best Google ad specialist in across Australia..highly recommended 👍👍👍
Huss Obi
Google Review
“
CLIQ are trustworthy and are
responsive to feedback.
In Summary
CLIQ are trustworthy and are responsive to feedback.
Ben and the CLIQ team have been great to work with. It’s been very difficult to find a Google Ads agency that is affordable for a small business and that actually does the work they purport to do and can deliver value. CLIQ are trustworthy and are responsive to feedback.
John F
Google Review
“
Would recommend for any business that
needs advertising done on google.
In Summary
Would recommend for any business that needs advertising done on google.
CLIQ Marketing have been great to deal with.
Kyle has been handling my account with Cliq and has been more than attentive with changes and things that need to be addressed.
I had concerns about no direct contact numbers but they are really quick to call when requested via email so that has never been a problem.
Would recommend for any business that needs advertising done on google.
Nick Frag
Google Review
Locations
We Service Businesses Australia Wide
We offer Google Ads management for service-based businesses all across Australia.
Frequently Asked Questions
Got a Question?
We Have The Answer!
What Are The Advantages Of Using Google Ads For My Law Firm?
Using Google Ads can help your law firm in Australia to reach a wider audience and increase visibility in the digital space. It can also be a cost-effective advertising method compared to traditional avenues – you only pay when someone clicks on your ad.
Additionally, Google Ads can provide valuable insights into your target audience and help you optimise your advertising strategy. If these benefits sound appealing to you, get in touch with CLIQ Marketing Content.
How Can I Optimise My Google Ads Campaign For Better Results?
To get the best results from your Google Ads campaign, there are a few things you can do.
- Make sure your keywords are relevant and specific to your legal services.
- Use location targeting to reach potential clients in specific regions.
- Regularly review and adjust your ad copy, bidding strategy, and targeting.
CLIQ Marketing Content is here to manage all the minutiae of your law firm’s Google Ads campaign. We’ll work with you every step of the way to understand your business and deliver a highly optimised campaign that achieves your goals.
Is Google Ads For Lawyers Competitive In Australia?
In Australia, Google Ads for the legal sector is highly competitive, no matter the specialisation of law. The competitive nature of Google Ads in this field reflects the high demand and the necessity for law firms to distinguish themselves online. Costs per click can range significantly, from as low as $3 to as high as $20, depending on various factors including the specificity of the keywords, the geographic targeting, and the time of day. This price range indicates a competitive market where law firms vie for prominent visibility in Google’s search results.
At CLIQ Marketing Content, we understand the nuances of this competitive landscape. Our strategy involves not just competing but excelling by creating ads that resonate with your potential clients, selecting the right keywords, and targeting the most relevant audience. We believe that a well-crafted Google Ads campaign can be a game-changer for law firms, enabling them to stand out in a crowded market and attract more clients effectively.
How Much Does It Cost To Advertise On Google Ads For Lawyers In Australia?
The cost of advertising on Google Ads for lawyers in Australia can vary depending on various factors such as your chosen keywords, location targeting, and competition for your target audience.
Google Ads operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. The cost per click (CPC) can range from a few cents to several dollars depending on the above factors.
It’s essential to set a budget and regularly monitor and adjust your bids to ensure you’re getting the most out of your advertising spend. Larger budgets can have greater reach than smaller ones. However, when optimised correctly, smaller budgets can still drive results.
What Kind Of Conversion Rate Can Be Expected From The Ads?
When it comes to Google Ads, law firms partnered with CLIQ Marketing Content can expect an impressive conversion rate of between 10 to 20%. This success rate is significantly higher compared to the industry standard, thanks in large part to our unique approach to creating high-conversion landing pages.
Our landing pages are designed not just to inform, but to convert. This means clear, persuasive content that speaks directly to the needs and concerns of potential clients. Coupled with our targeted ad campaigns, these landing pages ensure that when someone clicks on your ad, they land on a page that encourages them to take the next step, whether that’s making a phone call, filling out a contact form, or scheduling a consultation.
Is Google Ads A Commonly Used Channel For Clients To Find Lawyers?
Indeed, Google Ads is a crucial channel for clients seeking legal representation. In the absence of direct referrals, most individuals turn to Google to search for lawyers. This behaviour is reflected in the substantial number of monthly searches for legal services, indicating a high demand and active seeking behaviour from potential clients.
This reality presents a significant opportunity for law firms. By investing in Google Ads, firms can place themselves directly in front of these actively searching individuals, increasing the likelihood of being selected for legal services. Effective Google Ads campaigns can transform this search activity into tangible leads and clients, making it an essential tool for law firms looking to grow their client base.
How Much Search Volume Is There For Law Clients On Google?
The search volume for legal services on Google in Australia is considerable, with tens of thousands of searches conducted each month. This high volume of searches indicates a strong and consistent interest in legal services among Australians, highlighting the importance of a visible and engaging online presence for law firms.
By leveraging Google Ads, law firms can effectively tap into this large pool of potential clients. The key is to target the right keywords and craft compelling ads that speak to the needs and concerns of individuals seeking legal assistance. A well-structured Google Ads campaign can ensure that your law firm is prominent in search results, increasing your visibility to those in need of your services.
How Quickly Could We Get Set Up To Start Acquiring New Clients From Google Ads?
At CLIQ Marketing Content, we prioritise efficiency without compromising quality. We understand that time is of the essence, especially when it comes to capitalising on online opportunities. That’s why we offer a rapid turnaround time for setting up Google Ads campaigns – just 5 business days from the moment of sign-up.
This quick setup includes everything from campaign structuring and keyword selection to the creation of high-converting landing pages. Our aim is to ensure that your law firm can start benefiting from the power of Google Ads as soon as possible, enabling you to begin attracting new clients and building your online presence without unnecessary delays. Our streamlined process, combined with our expertise in legal marketing, ensures that your campaign will not only be up and running quickly but will also be poised for success from the start.
