In Summary
Get your business where it needs to be with Google Ads for tourism. Get started with a free consultation.
Google Ads Management
For Travel Agencies
Win the game of tourism with Google Ads
You get people where they want to be. Now it’s time to get your business where it needs to be. Google Ads for travel agencies can do exactly that. CLIQ Marketing Content specialises in creating data-driven campaigns that create more results and better ROI.
Our team of tourism Google Ads specialists will work hard to understand your business and optimal audience, while creating well-optimised campaigns. You can get started today with a free 30-minute consultation with our director.
Google Ads For Travel Agencies
What's involved in a Google Ads campaign for tourism businesses?
With the tourism industry more competitive now than ever, it’s essential to stand out from the crowd. We can help you do that by making a case for your point of difference as a tourism operator. Here’s how we create effective Google Ads campaigns for tourism businesses that beat the competition.
Asset Creation
Attracting new customers to your travel agency requires compelling content that drives leads and conversions. We can create new web pages and entire websites that are fully optimised to achieve your business goals, whatever they are.
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Campaign Structuring
We’ll work with you to create the frame of the campaign, taking into account your goals and budget. Then we’ll continue by developing a keyword and bidding strategy that helps you appear at the top of the search results. We’ll also collaborate with you to decide on the audience that you want to target.
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Review & Optimisation
Once your Google Ads campaign is up and running, we’ll analyse the results to ensure that we’re meeting your business goals as efficiently as possible. If adjustments are needed, we’ll make them accordingly.
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About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
Some of the Top Brands Who Trust & Rely on Our Expertise
CLIQ Marketing Content is a national digital marketing agency with a team of in-house Google Ads specialists.
We’ve been helping tourism businesses like yours ride out market fluctuations to deliver strong, long term results. Here’s how we do it:
Director-Led Approach
You'll work one-on-one with our directors to set achievable goals for your tourism business's Google Ads campaign. We'll align with these goals and use them as benchmarks to further optimise your campaign for success.
Service Delivery Focus
Travel sells trips, but you sell a service to your customers. We only work with service-based businesses to give them the success they seek. You’ll not see any ecommerce marketing strategies here - only qualified leads from ideal customers.
Results Orientated Campaigns
Our focus is to create an ongoing partnership with our clients to achieve long-term success. We aren't working for our bottom line. We want to grow with you to develop your business alongside ours. Mutual success is the focus.
Ready to get things going?
Book Your Free Consultation Today
Don’t miss out on potential clients who are searching for travel and tourism services. Book a free 30-minute consultation today to get started.
Google Ads Travel Agencies
Our Simple 3 Step Process
Step 1:
Free Strategy Session
Our Google Growth Specialists will introduce you to the Google Ads network, highlighting how we achieve up to 7x more leads than unoptimised campaigns.
You’ll receive actionable insights, a market analysis, and a recommended budget to maximise results.
Book Strategy Session
Step 2:
Proposal and Follow-Up
We’ll deliver a proposal aligned with your business goals, complete with realistic KPIs and examples of high-converting landing pages.
You’ll also receive a personalised strategy video and client testimonials. We’ll follow up to answer any questions before moving forward.
Book Strategy Session
Step 3:
Onboarding & Campaign Launch
Once approved, we’ll onboard you within one business day. Our team will then get to work developing custom landing pages, implementing ad protection software, and launching your campaign to start delivering results quickly.
Book Strategy Session
What They're Saying
Genuine Reviews from Genuine Clients
- 4.9 Stars
- 137 Reviews
“
They have been great,
an integrous company
In Summary
They have been great, an integrous company
I’ve been with Cliq for the last 6+mths and they have been great, an integrous company. Special mention to Kyle who is always going above and beyond to provide customer satisfaction and results!
Susanna Tan
Google Review
“
They’ve been able to do what no
other agency has been able to.
In Summary
They’ve been able to do what no other agency has been able to.
High recommend the Cliq Marketing team for Google Ads management. In a little under a month they’ve been able to do what no other agency has been able to, taking a perpetually underperforming campaign and turn it into a revenue generating machine. Love your work!
Aaron McGurk
Google Review
“
Max our account manager is
really responsive and efficient!
In Summary
Max our account manager is really responsive and efficient!
We’ve been using Cliq for 4 months now. We’re happy with the service they provide. Max our account manager is really responsive and efficient!
Stella Trades
Google Review
“
One of the best Google ad
specialist in across Australia
In Summary
One of the best Google ad specialist in across Australia
The team at CLIQ marketing content are wonderful specially Stef , one of the best Google ad specialist in across Australia..highly recommended 👍👍👍
Huss Obi
Google Review
“
CLIQ are trustworthy and are
responsive to feedback.
In Summary
CLIQ are trustworthy and are responsive to feedback.
Ben and the CLIQ team have been great to work with. It’s been very difficult to find a Google Ads agency that is affordable for a small business and that actually does the work they purport to do and can deliver value. CLIQ are trustworthy and are responsive to feedback.
John F
Google Review
“
Would recommend for any business that
needs advertising done on google.
In Summary
Would recommend for any business that needs advertising done on google.
CLIQ Marketing have been great to deal with.
Kyle has been handling my account with Cliq and has been more than attentive with changes and things that need to be addressed.
I had concerns about no direct contact numbers but they are really quick to call when requested via email so that has never been a problem.
Would recommend for any business that needs advertising done on google.
Nick Frag
Google Review
Locations
We Service Businesses Australia Wide
We offer Google Ads management for service-based businesses all across Australia.
Frequently Asked Questions
Got a Question?
We Have The Answer!
What Are The Benefits Of Using Google Ads For My Tourism Business?
Google Ads can help your tourism business:
- Attract the right audience with the right terms
- Lower overall ad spend compared to traditional marketing
- Create more digital content to establish you as a leader
- Outdo your competitors where they spend their money
Additionally, Google Ads can inform your wider marketing strategy by giving you a library of insights and data. If you’re ready to achieve better results for your tourism business, get started with a free consultation with our director.
What Are Some Tips For Creating Effective Google Ads For Tourism?
All effective Google Ads for tourism rely on some crucial factors, including picking the right target audience, using relevant keywords, and choosing the absolute best bidding strategy to outperform your competitors.
At CLIQ Marketing Content, we have a team of Google Ads specialists who can help you create and manage an effective Google Ads campaign for your tourism business. Contact us today for a free 30-minute consultation.
Is Google Ads For Travel Agencies Competitive In Australia?
Yes, Google Ads for travel agencies can be competitive in Australia – a reflection of the dynamic and bustling nature of the tourism industry. The cost per click can vary significantly, typically ranging between $1 to $15, depending on the specificity and competitiveness of the keywords targeted. This variance indicates a medium to high competition landscape, where a well-thought-out strategy is crucial for success.
CLIQ Marketing Content specialises in navigating this competitive field by creating well-optimised campaigns tailored to your business’s unique selling points and audience. Our expertise allows your travel agency to stand out, ensuring your ads reach potential customers effectively amidst the competition.
What Kind Of Conversion Rate Can Be Expected From The Ads?
With CLIQ Marketing Content, travel agencies can expect a robust conversion rate ranging from 10 to 20%. This success is largely due to our unique high-conversion landing page strategy, which is designed to captivate and convert your target audience.
By creating compelling, relevant content and calls-to-action tailored to the interests and needs of potential clients, we optimise the journey from click to customer. This focused approach ensures that your investment in Google Ads translates into tangible bookings and inquiries, maximising your return on investment.
Can You Run Google Ads Internationally To Target Tourists?
Absolutely. Google Ads can be strategically utilised to target potential tourists on a global scale. Our team at CLIQ Marketing Content can help your travel agency craft and execute an international Google Ads campaign designed to attract tourists from specific regions or across the globe. This involves meticulous planning and understanding of different markets, languages, and cultural nuances, ensuring that your ads resonate with the intended audiences.
By leveraging our unique high-conversion landing page strategy and targeted ad placements, your campaigns can effectively capture the attention of international tourists looking for travel experiences that your agency offers.
How Much Search Volume Is There For Tourists On Google?
Google reports that there are tens of thousands of searches each month in Australia alone for travel-related queries, indicating a significant interest and demand for travel and tourism services. While this varies from month to month depending on seasonality and other factors, this substantial search volume presents a valuable opportunity for travel agencies to tap into a wide audience actively seeking travel experiences.
With CLIQ Marketing Content’s expertly crafted Google Ads campaigns, your business can effectively reach and engage these prospective customers, turning their search queries into bookings and inquiries, and ultimately contributing to your agency’s growth and success.
How Quickly Could We Get Set Up To Start Acquiring Bookings From Google Ads?
CLIQ Marketing Content prides itself on efficiency and effectiveness. We understand the importance of momentum, especially in the fast-paced tourism industry. Our turnaround time from sign-up to campaign setup completion is just 5 business days.
This rapid but detailed process includes understanding your business goals, identifying your optimal audience, creating compelling ad content, and structuring the campaign. Our streamlined approach ensures that your travel agency can start capitalising on Google Ads quickly, allowing you to start acquiring bookings and maximising your market potential without unnecessary delay.
