In Summary
If you're a construction company seeking to build a better client base, book a free consultation today.
Google Ads Management
For Construction Companies
Finding new Clients with Google Ads for Construction Companies
If you’re a construction company seeking to build a better client base, then Google Ads for construction companies is the ideal solution. At CLIQ Marketing Content, we specialise in creating data-driven campaigns that generate high-quality leads for construction services.
Our team of Google Ads specialists can help you achieve your business goals by targeting the right audience and crafting compelling Google Ads that your potential clients won’t be able to resist. All it takes to get started is a free consultation with our director.
Google Ads For Construction Companies
What’s Involved in Google Ads Management for Construction Companies?
The construction industry is more competitive now than it ever has been before, and standing out from the competition is crucial. Here’s how we create effective Google Ads campaigns tailored to construction companies:
Asset Creation
To win new business for your construction company, you’ll likely need to create new assets such as web pages, content, or even a new website. CLIQ MC ensures that these assets are fully optimised to drive conversions and deliver the leads you need to succeed.
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Campaign Structuring
By using your goals and budget in the most effective way, we’ll work closely with you to identify the best target audience for your campaign. Through this collaboration, we’ll develop an audience and keyword-targeting strategy that delivers the projects you want.
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Review & Optimisation
Once your campaign is up and running, we continuously monitor the results to ensure they align with your goals. If adjustments are necessary, we’ll meet with you to discuss any changes we’re considering and optimise the campaign accordingly.
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About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
Some of the Top Brands Who Trust & Rely on Our Expertise
CLIQ Marketing Content is a reputable digital marketing agency with a national presence.
Our team comprises some of the industry’s top Google Ads specialists who have helped numerous construction companies achieve exceptional results.
Director-Led Approach
When working with us, you'll have direct access to our directors who will collaborate with you to establish ambitious yet attainable goals for your Google Ads campaign. This ensures mutual accountability and a relentless focus on delivering the best possible outcomes.
Service Delivery Focus
We specialise in delivering results for service-oriented businesses, and construction companies fit perfectly within our expertise. Our strategies have been refined through rigorous testing in similar sectors, ensuring their effectiveness for your construction business.
Results Orientated Campaigns
Our priority is to establish a long-term partnership that consistently drives amazing results for years to come. We measure our success through your success, and our dedicated team will work tirelessly to ensure your construction business thrives.
Ready to get things going?
Book Your Free Consultation Today
Your potential clients are actively searching for construction services, and being present where they’re looking is essential. Don’t miss out on valuable opportunities. Book a free 30-minute consultation today and let us help your construction business reach new heights.
Google Ads Construction Companies
Our Simple 3 Step Process
Step 1:
Free Strategy Session
Our Google Growth Specialists will introduce you to the Google Ads network, highlighting how we achieve up to 7x more leads than unoptimised campaigns.
You’ll receive actionable insights, a market analysis, and a recommended budget to maximise results.
Book Strategy Session
Step 2:
Proposal and Follow-Up
We’ll deliver a proposal aligned with your business goals, complete with realistic KPIs and examples of high-converting landing pages.
You’ll also receive a personalised strategy video and client testimonials. We’ll follow up to answer any questions before moving forward.
Book Strategy Session
Step 3:
Onboarding & Campaign Launch
Once approved, we’ll onboard you within one business day. Our team will then get to work developing custom landing pages, implementing ad protection software, and launching your campaign to start delivering results quickly.
Book Strategy Session
What They're Saying
Genuine Reviews from Genuine Clients
- 4.9 Stars
- 137 Reviews
“
They have been great,
an integrous company
In Summary
They have been great, an integrous company
I’ve been with Cliq for the last 6+mths and they have been great, an integrous company. Special mention to Kyle who is always going above and beyond to provide customer satisfaction and results!
Susanna Tan
Google Review
“
They’ve been able to do what no
other agency has been able to.
In Summary
They’ve been able to do what no other agency has been able to.
High recommend the Cliq Marketing team for Google Ads management. In a little under a month they’ve been able to do what no other agency has been able to, taking a perpetually underperforming campaign and turn it into a revenue generating machine. Love your work!
Aaron McGurk
Google Review
“
Max our account manager is
really responsive and efficient!
In Summary
Max our account manager is really responsive and efficient!
We’ve been using Cliq for 4 months now. We’re happy with the service they provide. Max our account manager is really responsive and efficient!
Stella Trades
Google Review
“
One of the best Google ad
specialist in across Australia
In Summary
One of the best Google ad specialist in across Australia
The team at CLIQ marketing content are wonderful specially Stef , one of the best Google ad specialist in across Australia..highly recommended 👍👍👍
Huss Obi
Google Review
“
CLIQ are trustworthy and are
responsive to feedback.
In Summary
CLIQ are trustworthy and are responsive to feedback.
Ben and the CLIQ team have been great to work with. It’s been very difficult to find a Google Ads agency that is affordable for a small business and that actually does the work they purport to do and can deliver value. CLIQ are trustworthy and are responsive to feedback.
John F
Google Review
“
Would recommend for any business that
needs advertising done on google.
In Summary
Would recommend for any business that needs advertising done on google.
CLIQ Marketing have been great to deal with.
Kyle has been handling my account with Cliq and has been more than attentive with changes and things that need to be addressed.
I had concerns about no direct contact numbers but they are really quick to call when requested via email so that has never been a problem.
Would recommend for any business that needs advertising done on google.
Nick Frag
Google Review
Locations
We Service Businesses Australia Wide
We offer Google Ads management for service-based businesses all across Australia.
Frequently Asked Questions
Got a Question?
We Have The Answer!
Does Google Ads Work For Construction Companies?
Yes, Google Ads works for construction companies by offering increased visibility through cost-effective strategies to deliver targeted advertising. Your results are also measurable, which allows for reflection and customisation as the campaign goes on.
What Are The Advantages Of Using Google Ads For My Construction Company?
Using Google Ads can significantly expand your construction company’s reach and visibility in the digital space. It’s a cost-effective advertising method compared to traditional avenues, as you only pay when someone clicks on your ad. Google Ads also provides valuable insights into your target audience, enabling you to optimise your advertising strategy accordingly.
How Can I Optimise My Google Ads Campaign For Better Results?
To maximise the results of your Google Ads campaign, consider the following steps:
- Ensure your keywords are relevant and specific to your construction services.
- Utilise location targeting to reach potential clients in specific regions.
- Regularly review and adjust your ad copy, bidding strategy, and targeting.
CLIQ Marketing Content specialises in managing all the intricacies of Google Ads campaigns for construction companies. We’ll collaborate closely with you, gaining a deep understanding of your business to deliver a highly optimised campaign that achieves your goals.
Is Google Ads For Construction Companies Competitive In Australia?
In the Australian market, Google Ads for construction companies can vary from low to medium competition levels. This variability is influenced by several factors including geographic location, the specificity of the services offered, and the targeting strategies employed. With costs per click (CPC) typically ranging from $2 to $9, this indicates a manageable competitive landscape for most construction businesses.
This price range allows for flexibility in advertising strategies, enabling companies to optimise their campaigns according to their budget and target market. It’s important to note that while there is competition, there is also considerable opportunity for differentiation.
By utilising targeted keywords, refining ad copy, and optimising landing pages, your construction company can effectively stand out from competitors. This strategic approach ensures that your ads not only attract attention but also convert leads by speaking directly to the needs and interests of your potential clients.
What Kind Of Conversion Rate Can Be Expected From The Ads?
With our unique approach focusing on high-conversion landing pages, you can expect conversion rates between 10% and 20%. This impressive rate stems from our commitment to creating landing pages that are not only appealing but also highly relevant to the audience reached through Google Ads.
By combining compelling call-to-actions (CTAs) with customised content tailored to the construction industry, these landing pages effectively guide visitors towards making inquiries or taking action.
The key to our success lies in understanding the construction market and the specific needs of potential clients, allowing us to design landing pages that resonate with visitors and encourage conversions. Our approach results in higher engagement rates and significantly improves the return on investment (ROI) for your Google Ads campaigns.
Can You Target Potential Buyers For New Developments?
Yes, targeting potential buyers for new developments is an area where PPC advertising, especially Google Ads, can shine. These types of developments often attract a diverse audience, from first-time homebuyers to seasoned investors. Our PPC strategies are tailored to highlight the unique selling points and features of your new developments, such as sustainability, modern amenities, or prime locations.
By carefully selecting keywords and crafting ad messages that align with the expectations and preferences of your target audience, your campaigns can effectively reach and engage potential buyers. Additionally, we utilise demographic and geographic targeting to ensure your ads are shown to those most likely to be interested in your offerings, further increasing the efficiency of your advertising spend and overall return investment.
How Much Search Volume Is There For Potential Buyers On Google?
The search volume for construction-related services on Google is substantial, especially at the state level in Australia, where tens of thousands of searches are conducted each month. This high level of activity underscores the importance and potential effectiveness of having a well-structured Google Ads campaign.
By capitalising on this significant search volume, your construction company can greatly increase its online visibility and attract more potential clients. It’s critical to employ strategic keyword research and market analysis to understand the specific search behaviours and needs of your target audience.
By aligning your Google Ads campaigns with these insights, you can ensure that your advertising efforts are both relevant and effective, connecting with users who are actively seeking construction services.
How Quickly Could We Get Set Up To Start Acquiring Leads From Google Ads?
Our process for setting up Google Ads campaigns is designed to be both fast and effective, ensuring that your construction company can start acquiring leads without delay. Within just 5 business days of signing up, we can have your entire Google Ads campaign ready to go. This includes market research, keyword selection, ad creation, and landing page optimisation. Our team works efficiently to ensure that every aspect of your campaign is tailored to your business objectives and target audience.
We prioritise speed without compromising on quality to ultimately help your business capitalise on the opportunities presented by Google Ads as quickly as possible. This swift setup process is part of our commitment to delivering exceptional service and results, enabling your construction company to start seeing the benefits of your Google Ads investment in no time.
