What is the difference between inbound and outbound marketing?

Inbound marketing is a marketing strategy that focuses on attracting customers to your brand or product. Outbound marketing, on the other hand, is a marketing strategy that seeks to reach out to potential customers through various channels such as advertising, email marketing, and digital marketing strategies. In terms of lead generation, both inbound and outbound marketing can work for B2B-focused businesses. However, in general, inbound marketing is more effective for generating leads because it allows businesses to target their ideal customers with relevant and helpful content. Additionally, inbound marketing typically results in higher quality and quantity of leads than outbound marketing. When it comes to cost, inbound marketing is often more expensive than outbound marketing because it requires more time and effort to create quality content that will attract customers. However, outbound marketing can also be quite costly, especially if businesses use paid advertising channels such as Google AdWords.

How much does lead generation cost?

There isn't a single answer to this question since there are many factors that can affect the cost of lead generation, including the methods used, the target market, and the size of the campaign. However, we can give you some general estimates to give you an idea of what to expect. On average, lead generation campaigns cost anywhere from $1500 per month, right into the $10,000's per month. However, this number can vary widely depending on the methods used and the target market. For example, a simple online campaign targeting small businesses in a specific industry may only cost a few hundred dollars, while a more complex campaign targeting larger businesses across multiple industries could cost several thousand dollars. In the end, if you're looking for new prospects, it's going to cost you. If you're ready to discuss the costs of lead generation, get in touch with CLIQ Marketing Content.

How do you measure the success of lead generation campaigns?

There are several ways to measure the success of lead generation campaigns, including the number of leads generated, the cost per lead, and the conversion rate. The most important metric will vary depending on the goals of the campaign, but all three of these metrics can give you a good idea of how successful your campaign has been. Number of leads generated is basically how many leads have been generated over the life of the campaign. Cost per lead is how much dollar value can be attributed to gaining a lead. This isn't a true indication of lead quality. Conversion rate is how many website visitors are converted into leads. This also doesn't reflect lead quality.

How do you conduct market research for lead generation?

There are several ways to conduct market research for lead generation, including surveys, user research, and industry analysis. The most important thing is to make sure that you're asking the right questions to get the information you need to make your campaign successful. Some possible questions you might want to ask include: Who is your target market? What needs does your target market have? What are your target market's buying habits? What is your competition doing? What are the trends in your industry? Once you have a good understanding of your target market and your competition, you can start to develop a lead generation strategy that will work for your business. If you're looking for answers to these questions, CLIQ Marketing Content can get you started.

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B2B Lead Generation Campaigns

CLIQ Marketing Content is a B2B lead generation agency in Australia, specialising in strategies that supercharge your sales pipeline and widen your market reach. Understanding the complexities and specific requirements of B2B interactions is our bread and butter. Our expert team is committed to empowering your business, enabling it to excel in competitive environments by linking you with key business decision-makers who are ready to engage with your offerings.

Many leading brands rely on our expertise for B2B lead generation. We develop strategic approaches that are customised to address the unique challenges and goals of your enterprise, ensuring each campaign yields superior outcomes. Whether you’re looking to enhance brand awareness, boost sales, or both, our B2B strategies are designed to position your business as a leader within your sector.

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Generate Leads Through A Revitalised Lead Generation Process

If generating warm B2B leads has been a struggle, take a look at your current marketing strategies. In the realm of B2B lead generation, success isn’t merely about increasing lead quantity; it’s about attracting qualified prospects that can significantly propel your business forward. Effective B2B lead generation means discarding low-value leads to concentrate on those that provide the highest potential value and conversion opportunities. By reducing the time your sales teams devote to chasing ineffective leads, your business can enhance its profitability significantly.

By partnering with CLIQ Marketing Content – a specialised B2B lead generation agency – you access a comprehensive arsenal of tools, tactics, and expertise designed to optimise your marketing efforts. Our approach to B2B lead generation focuses on crafting a holistic marketing strategy that not only improves lead quality but also reduces overall marketing expenses. Allow us to streamline your lead generation process and give you the best possible ROI.

All Australian service-based businesses can discover growth

They can uncover new avenues for growth through effective B2B lead generation. An increase in high-quality prospects allows your company to expand into new business areas, recruit additional team members, and explore innovative operational methods, such as automation. This is why we want to work with you to set realistic yet ambitious business goals achievable through enhanced lead generation.

B2B lead generation can invaluable insights

We do this by showing how different segments of your market respond to various marketing channels. It can even help you phase out less effective marketing channels from your sales funnel, like outdated print, cold-calling, and email. When strategically planned and implemented, your next B2B lead generation campaign can reduce your marketing spend as you refine your understanding of what sells you to your prospective clients.

Start With a Free Strategy Session

Let’s find new business with B2B lead generation services. Contact our friendly team today for a free strategy session. Whether you need a new website, SEO or Google Ads, we are here to help elevate your brand and achieve your sales targets.

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Generating Quality Leads Through Expert Content Creation And More

Quality leads are the endgame of successful B2B marketing. By leveraging content creation along with a range of other dynamic marketing services, we nurture your potential leads through every step of the sales funnel. From the initial contact to the final sale, our team ensures that every lead is perfectly poised to convert into a loyal customer.

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Why Choose CLIQ Marketing Content as your B2B Lead Gen Partner?

Lead Generation Agency Services with Decades of Combined Experience

With decades of combined experience in digital marketing and lead generation, our agency is committed to delivering only the best to our clients. We invite you to review our past work and the impressive results we’ve achieved for businesses across Australia.

About Us

Who Is CLIQ Marketing Content?

We are a full-service digital marketing agency that works with service-based businesses all over Australia to help them generate more and better leads. Our director-led model allows us to deliver outstanding results while working with a team of digital marketing experts. Our strategies are data-driven, meaning that they are constantly feeding us ways to develop and improve. Whether it’s through SEO, PPC, or website development, we are here to help you grow sustainably.

We work with businesses that aspire to generate leads through the right marketing channels. We aim to achieve this by offering three things:

We commit to always giving you an honest reflection of what you stand to gain and lose. This all happens before we require your signature. We will only ever recommend the best course of action that aligns with your business goals. We will always help you understand every strategic decision we recommend, so that you can be confident in the fact that we are using your budget in the best way.

We value integrity in everything we do. We are always responsible for the results of the campaigns we develop, and always promise to be accountable for those results. If we make a mistake or a misstep, we will develop learning to ensure that the next campaign we create is better than ever.

You’ll always get 100% transparency when you work with us. From communication, to meetings, to reporting, you’ll have full clarity over what we are doing and why we are doing it. We always pledge to act with respect and in your best interests, no matter if we are working together in person or remotely.

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Strategy Session

How to get a custom lead gen strategy

Our Simple 3 Step Process

Step 1

Free No-Obligation Strategy Session

You’ll start with a 1-on-1 with Tim Buttery, our co-director. He’ll run you through the lead generation process, giving you insights on improving your current strategy and budget, with industry specific knowledge.

Step 2

Custom Proposal Delivery And Follow-Up Session

Next step is receiving your custom proposal, outlining your business goals discussed. This will include competitor analysis, benchmarks we’ve set to meet, and quality scores. Afterwards, we’ll arrange a second meeting to answer any questions you have.

Step 3

Onboarding & Execution

If you’re happy with everything presented, we’ll get started. This can happen as soon as 1 business day. This will involve creating content, building pages, and developing elements of your digital marketing campaign. We’ll track performance with analytics tools like Google Analytics, to ensure benchmarks are met.

How we've helped grow businesses with lead generation

Here's what our happy clients have to say about how we manage their lead generation campaigns.

⭐⭐⭐⭐⭐

Nima Asadi Khomami

One Will

"Tim and Esther have been amazing in support our new business and have really got us up and running. With CLIQ's support we are now seeing a steady stream if new viewers daily to the website and consistent sign up numbers. Very happy to recommend CLIQ, and hope to continue to work with Tim and Esther as we grow."

Jason Macintosh

Motion Trader

"Tim and his team have been a huge help in getting Motion Trader's YouTube advertising up and running. Tim advised on scripting for the ad and gave us a template to follow. This saved a lot of time and made sure our messaging was right. CLIQ have also done a terrific job in placing and managing the ad on YouTube. Another important point is that you'll have direct access to Tim. Other digital marketing firms I've used operate through an account manager of varying experience. Speaking to Tim directly is help us get the best results from our investment."

Steve Dunn

Alliance Legal Services

"We found CLIQ at the start of the COVID epidemic when the Google advertising landscape erupted over a four week period. We'd been running our own campaigns successfully for five years when the number of advertisers quadrupled, and the cost per click skyrocketed. Tim gave us good advice, gave us a solid approach for a new campaign and we've held our hard earned market position throughout the pandemic. We now get more data on our spend and targeting than we ever had before. Paying for a sophisticated approach was a good investment."

Got A Question? We Have The Answer!

Frequently Asked Questions

What is B2B?

How does B2B lead generation differ from B2C lead generation?

What are the most effective B2B lead generation channels?

How can I measure the success of my B2B lead generation efforts?

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