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Google Ads Case Study

How Zero Pests Australia Achieved 4-5 Times Return On Ad Spend With CLIQ MC

Zero Pests Australia, a leading pest control service in Melbourne, approached CLIQ Marketing after a disappointing experience with their previous digital marketing agency. 

After investing significant amounts of money for lacklustre results, the client sought renewed confidence in digital marketing. 

They needed a reliable marketing partner who could not only drive high-quality leads but also demonstrate a clear path to a solid return on investment.

Key takeaways from their problem:

1. Lack of Assets

Zero Pests lacked a conversion-focused landing page, leading to fewer leads and a floundering conversion rate.

2. Poor Return

With a poor conversion rate and fewer leads came a low return on investment, undermining the potential of digital marketing.

3. Loss in Confidence

Finally, the client had ultimately lost confidence in pay-per-click advertising, and sought other, more expensive avenues of marketing.

Our Solution

1. Landing Page Set-up

We began by creating a custom landing page, highlighting Zero Pests’ extensive range of services, strong customer testimonials, and a clear value proposition.

2. Campaign Set-up

Next, we set up a targeted Google Ads campaign, focusing on high-intent keywords relevant to the pest control market in Melbourne, driving traffic directly to the custom landing page.

3. Monitoring and Reporting

We provided regular, transparent reports to Zero Pests Australia, allowing them to see the direct impact of their advertising spend and make informed decisions about ongoing strategy.

The results

Over more than two years, CLIQ Marketing has consistently delivered outstanding results for Zero Pests Australia. The custom landing page, combined with our targeted Google Ads strategy, has generated over 100 inbound leads per month at an average cost per conversion of just $30.

One of the most impressive metrics is the conversion rate from click to lead, which has consistently averaged 30%—a testament to the effectiveness of both the landing page design and the ad targeting. This high conversion rate, sustained over a long period, delivered an ultimately successful campaign for attracting and converting qualified leads.

The campaign has had a strong impact on Zero Pests’ bottom line, achieving a remarkable 4-5 times return on ad spend (ROAS). By running ads year-round, they have been able to maintain a steady flow of new customers while maximising the efficiency of their marketing budget.

  • 100+ Inbound Leads Per Month
  • 30% Conversion Rate from Click to Lead
  • $30 Average Cost Per Conversion
  • 4-5x Return on Ad Spend (ROAS)
  • Consistent Year-Round Ad Performance
  • Significant Improvement in Lead Quality and Volume

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Ready To Grow Your Business?

Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this. 

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