In Summary
4-5x Return On Ad Spend. Average Cost Per Conversion of $30.
Zero Pests
How Zero Pests Australia Achieved 4-5x ROAS With CLIQ MC
Zero Pests Australia, a leading pest control service in Melbourne, approached CLIQ Marketing after a disappointing experience with their previous digital marketing agency.
After investing significant amounts of money for lacklustre results, the client sought renewed confidence in digital marketing.
They needed a reliable marketing partner who could not only drive high-quality leads but also demonstrate a clear path to a solid return on investment.
Zero Pests Case Study
Key takeaways from their problem:
Lack of Assets
Zero Pests lacked a conversion-focused landing page, leading to fewer leads and a floundering conversion rate.
Poor Return
With a poor conversion rate and fewer leads came a low return on investment, undermining the potential of digital marketing.
Loss in Confidence
Finally, the client had ultimately lost confidence in pay-per-click advertising, and sought other, more expensive avenues of marketing.
Our Solution:
Landing Page Setup
We began by creating a custom landing page, highlighting Zero Pests’ extensive range of services, strong customer testimonials, and a clear value proposition.
Campaign Setup
Next, we set up a targeted Google Ads campaign, focusing on high-intent keywords relevant to the pest control market in Melbourne, driving traffic directly to the custom landing page.
Monitoring and Reporting
We provided regular, transparent reports to Zero Pests Australia, allowing them to see the direct impact of their advertising spend and make informed decisions about ongoing strategy.
The Results
Over more than two years, CLIQ Marketing has consistently delivered outstanding results for Zero Pests Australia. The custom landing page, combined with our targeted Google Ads strategy, has generated over 100 inbound leads per month at an average cost per conversion of just $30.
One of the most impressive metrics is the conversion rate from click to lead, which has consistently averaged 30%—a testament to the effectiveness of both the landing page design and the ad targeting. This high conversion rate, sustained over a long period, delivered an ultimately successful campaign for attracting and converting qualified leads.
The campaign has had a strong impact on Zero Pests’ bottom line, achieving a remarkable 4-5 times return on ad spend (ROAS). By running ads year-round, they have been able to maintain a steady flow of new customers while maximising the efficiency of their marketing budget.
100+
Inbound Leads Per Month
30%
Conversion Rate from click to lead
$30
Average Cost Per Conversion
4-5x
Return on Ad Spend (ROAS)
Consistent
Year-Round Performance
Improvement
In Lead Quality and Volume
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About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
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