In Summary
Boosted Traffic by Over 80% and Leads by Nearly 26%
SEO Case Study
Shichida
How Shichida Boosted Traffic by Over 80% and Leads by Nearly 26% with CLIQ MC
Shichida, a national leader in early childhood education, approached CLIQ MC to boost their visibility and lead generation, with the goal of reaching more families interested in Shichida’s unique approach to child development.
Shichida wanted to expand its online presence, attract a wider audience, and turn that traffic into high-quality leads.
Our role was to craft an SEO campaign that would strengthen Shichida’s position as a trusted resource in early childhood education while driving measurable growth in traffic and engagement.
Shichida Case Study
Key takeaways from their problem:
Limited Reach to New Audiences
Although Shichida was already established, its digital reach hadn’t yet tapped into a broader audience actively researching early childhood education options. We resolved to overcome this with a solid SEO strategy, meeting audiences where they begin their search for solutions.
Need for Educational Content
Shichida required more educational resources on their site to connect with parents in the early stages of researching childhood learning methods. This created an opportunity to attract and engage potential leads, and establish a foothold as an educator for all.
Challenges with User Engagement
Although Shichida attracted some traffic, there was room for improvement in engaging users and driving them to the site. While there, they could be converted into leads, especially those just beginning their research journey.
Our Solution:
To elevate Shichida’s online presence, we crafted a multi-dimensional SEO strategy focusing on in-depth research, targeted SEO optimisation, educational content creation, high-quality backlinking, and website design improvements.
In-Depth Research
We began by conducting research into high-intent keywords related to early childhood education that would form the basis of lead-generation landing pages. The idea was to capture both broad and specific interests of parents researching educational options.
Landing Pages
By refining on-page SEO elements – such as titles, headers, and keyword placements – we increased page rankings, and helped Shichida stand out in relevant search results. Each landing page was tailored to answer specific user queries, helping parents easily find the right information.
Educational Content Hub
We designed educational content to attract users at the beginning of their research journey, offering guidance and insights on early childhood education methods. The content hub became a valuable resource for parents, establishing Shichida as a trusted authority and nurturing prospective leads towards deeper engagement.
Strategic Backlinking
Our targeted backlinking campaign involved securing placements on reputable educational and parenting websites, solidifying Shichida’s position as a credible source in early childhood learning. These high-quality backlinks not only boosted SEO rankings but also directed relevant, engaged traffic to the Shichida site.
User-Centred Design Updates
By updating visual elements and layout, we created a seamless user journey, encouraging visitors to explore and engage with Shichida’s offerings. These design improvements resulted in higher engagement metrics and conversion rates, helping to transform casual visitors into interested leads.
The Results
The strategic SEO campaign delivered remarkable results, significantly enhancing Shichida’s online presence:
Over the last 12 months, Shichida’s website traffic surged by 82.62%, with 53,761 visits compared to 29,439 the previous year. This growth in traffic illustrates the impact of optimised landing pages and educational content, drawing in more parents seeking early childhood education resources.
Leads climbed from 1,242 to 1,564, a clear indicator that our targeted SEO strategies were effective. By attracting qualified traffic and nurturing user interest, we provided Shichida with a steady stream of high-quality leads aligned with their educational offerings.
Through strategic backlinks and the creation of the educational content hub, Shichida has become a recognised authority in early childhood education. Visitors now see Shichida as a credible and knowledgeable source, strengthening their decision to engage with the brand.
The campaign’s success is evident in Shichida’s strengthened online presence and its growing reputation as a trusted educational resource. With CLIQ MC’s support, Shichida has not only increased its traffic and lead volume but also established a valuable foundation for long-term growth.
Want Results Like That?
Start With A Free Strategy Session
Looking for Google Ads, a new website or SEO? Don’t hesitate to reach out to our friendly team today to find out how we can help your business!
About CLIQ Marketing Content
Your Australian SEO Agency
We’re a full-service digital marketing agency specialising in SEO strategy, offering personalised service and a director-led approach. Our team delivers SEO solutions designed to help businesses grow sustainably and reach more of the right people online.
Co-directors Tim and Esther Buttery lead CLIQ with a combination of strategic and operational expertise. Tim brings over five years of experience working with major brands like Coca-Cola and BUPA, helping businesses of all sizes grow through better visibility. Esther’s background in psychology strengthens project management and team efficiency.
Tim works closely with clients, while Esther ensures every campaign is delivered smoothly and on time.
We value and prioritise:
Honesty
We recommend the best strategy, even if it means fewer profits for us. We always recommend the best course of action for your business.
Integrity
We are fully accountable for all results. We work hard to uphold our integrity in every engagement we have with our clients.
Transparency
Clear communication and transparent reporting ensure you always know where your budget is going. You can reach out to us at any time.
Some of the Top Brands Who Trust & Rely on Our Expertise
Ready To Grow Your Business?
Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this.