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How Shichida Boosted Traffic by Over 80% and Leads by Nearly 26% with CLIQ MC

Shichida, a national leader in early childhood education, approached CLIQ MC to boost their visibility and lead generation, with the goal of reaching more families interested in Shichida’s unique approach to child development. 

Shichida wanted to expand its online presence, attract a wider audience, and turn that traffic into high-quality leads. 

Our role was to craft an SEO campaign that would strengthen Shichida’s position as a trusted resource in early childhood education while driving measurable growth in traffic and engagement.

Key takeaways from their problem:

1. Limited Reach to New Audiences

Although Shichida was already established, its digital reach hadn’t yet tapped into a broader audience actively researching early childhood education options. We resolved to overcome this with a solid SEO strategy, meeting audiences where they begin their search for solutions.

2. Need for Educational Content

Shichida required more educational resources on their site to connect with parents in the early stages of researching childhood learning methods. This created an opportunity to attract and engage potential leads, and establish a foothold as an educator for all.

3. Challenges with User Engagement

Although Shichida attracted some traffic, there was room for improvement in engaging users and driving them to the site. While there, they could be converted into leads, especially those just beginning their research journey.

Our Solution

1. In-Depth Research

We began by conducting research into high-intent keywords related to early childhood education that would form the basis of lead-generation landing pages. The idea was to capture both broad and specific interests of parents researching educational options.

2. Landing Pages

By refining on-page SEO elements – such as titles, headers, and keyword placements – we increased page rankings, and helped Shichida stand out in relevant search results. Each landing page was tailored to answer specific user queries, helping parents easily find the right information.

3. Educational Content Hub

We designed educational content to attract users at the beginning of their research journey, offering guidance and insights on early childhood education methods. The content hub became a valuable resource for parents, establishing Shichida as a trusted authority and nurturing prospective leads towards deeper engagement.

4. Strategic Backlinking

Our targeted backlinking campaign involved securing placements on reputable educational and parenting websites, solidifying Shichida’s position as a credible source in early childhood learning. These high-quality backlinks not only boosted SEO rankings but also directed relevant, engaged traffic to the Shichida site.

5. User-Centred Design Updates

By updating visual elements and layout, we created a seamless user journey, encouraging visitors to explore and engage with Shichida’s offerings. These design improvements resulted in higher engagement metrics and conversion rates, helping to transform casual visitors into interested leads.

The results

The strategic SEO campaign delivered remarkable results, significantly enhancing Shichida’s online presence:

Over the last 12 months, Shichida’s website traffic surged by 82.62%, with 53,761 visits compared to 29,439 the previous year. This growth in traffic illustrates the impact of optimised landing pages and educational content, drawing in more parents seeking early childhood education resources.

Leads climbed from 1,242 to 1,564, a clear indicator that our targeted SEO strategies were effective. By attracting qualified traffic and nurturing user interest, we provided Shichida with a steady stream of high-quality leads aligned with their educational offerings.

Through strategic backlinks and the creation of the educational content hub, Shichida has become a recognised authority in early childhood education. Visitors now see Shichida as a credible and knowledgeable source, strengthening their decision to engage with the brand.

The campaign’s success is evident in Shichida’s strengthened online presence and its growing reputation as a trusted educational resource. With CLIQ MC’s support, Shichida has not only increased its traffic and lead volume but also established a valuable foundation for long-term growth.

  • 82.62% Year-over-Year Increase in Traffic
  • 25.93% Growth in Conversions YoY
  • 53,761 Visits in the Last 12 Months
  • 1,564 Leads in the Last 12 Months

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