In Summary
7-8x Return On Ad Spend. 12% Conversion Rate.
My Divorce
How My Divorce Achieved 7-8x ROAS With CLIQ MC
My Divorce, a Melbourne-based law firm, wanted to expand their service offerings with a new fast divorce product. After talking to many of their own clients over the years, they identified that there may be a potential gap in the market.
Despite their success in traditional legal services, the client was initially uncertain whether this new product would resonate with customers. It’s this uncertainty that brought them to CLIQ Marketing Content.
They needed expert guidance and a marketing strategy that would instil confidence in their decision to invest in this new venture.
My Divorce Case Study
Key takeaways from their problem:
Market Uncertainty
The client was unsure if there was sufficient demand for a low-cost, fast divorce service, making them hesitant to invest in marketing.
Need for Confidence
Before committing to significant ad spend, the client needed reassurance that their new service could achieve a strong market presence.
Scalability Concerns
The client wanted to ensure that their product could not only launch successfully but also scale profitably.
Our Solution:
Strategic Consultation
We initiated the process with a custom growth consultation led by one of our specialists. This consultation provided the client with a clear understanding of market opportunities.
Targeted Campaign Setup
Post-consultation we developed a highly targeted Google Ads campaign that focused on individuals seeking quick and affordable divorce services.
Performance Monitoring and Scaling
After the campaign went live, we closely monitored its performance, making adjustments as needed to maximise conversions.
The Results
The campaign has delivered exceptional results for My Divorce. Our ability to help the client understand their position, the demand for the service, and the potential return on investment was critical in creating this success. The insights gained helped the client gain the confidence needed to move forward with their advertising efforts.
We crafted compelling ad copy and directed traffic to a conversion-optimised landing page that highlighted the key benefits of My Divorce’s services. The ads achieved a conversion rate of 12%, which is three times the industry average, while the conversion to sale rate sits at nearly 50%.
These strong conversion metrics have resulted in a remarkable 7-8 times return on ad spend (ROAS). As a result of this success, the client has increased both their pricing and their ad spend, confident in the scalability of their new service offering.
3x Conversion Rate
12% Conversion Rate (3x Industry Average)
7-8x ROAS
7-8x Return on Ad Spend (ROAS)
50%
Nearly 50% Conversion to Sale Rate
Increased
Pricing and Scaled Ad Spend
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About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
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