Google Ads Case Study

How IP Guardian Achieved a 3-4x ROAS With CLIQ MC

IP Guardian, a highly specialised intellectual property law firm, came to CLIQ Marketing after a frustrating experience with previous SEO and Ads agency providers. 

Their Google Ads account was seriously underperforming. The business managing the ad spend was spending a minimal budget on smart campaigns that offered little control and generated next to no results. 

This was a massive problem. They needed a comprehensive strategy to revitalise their advertising efforts and drive meaningful outcomes. We were happy to take the challenge on board.

Key takeaways from their problem:

1. Lack of Control

The existing smart campaigns offered limited control over targeting and optimisation, resulting in poor performance and minimal leads.

2. Low Ad Spend and ROI

The low monthly ad spend was ineffective, leading to negligible returns and a waste of resources.

3. Unrealised Potential

Despite having a strong service offering, IP Guardian’s previous marketing efforts failed to tap into the full potential of their market.

Our Solution

1. Custom Consultation and Strategy Development

After an in-depth consultation, CLIQ Marketing crafted a custom landing page specifically designed to convert visitors into leads, while speaking volumes of IP Guardian’s experience.

2. Targeted Google Ads Campaign

We developed a targeted Google Ads search campaign, utilising a carefully selected keyword match type strategy to drive relevant clicks to the newly created landing page.

3. Ongoing Campaign Management and Expansion

As the campaign demonstrated success, IP Guardian expanded their budget, and we continued to provide ongoing optimisation to further enhance performance.

The results

Over a two-year period, IP Guardian’s Google Ads campaign with CLIQ Marketing has delivered impressive results. 

Their new landing page was aligned with their strong service offerings and optimised for user experience. This approach ultimately allowed IP Guardian to attract high-quality traffic, significantly improving their chances of conversion.

The success of the Ads campaign also encouraged IP Guardian to explore additional SEO services with CLIQ Marketing, further broadening their digital presence.

With nearly $100K spent on their campaign, they have generated almost 500 conversions, resulting in a 3-4x return on ad spend (ROAS). The significant improvement in lead generation has not only justified their investment but also positioned IP Guardian as a competitive force in the intellectual property law sector.

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