In Summary
3-4x Return On Ad Spend. Over 500 Conversions To Date.
IP Guardian
How IP Guardian Achieved a 3-4x ROAS With CLIQ MC
IP Guardian, a highly specialised intellectual property law firm, came to CLIQ Marketing after a frustrating experience with previous SEO and Ads agency providers.
Their Google Ads account was seriously underperforming. The business managing the ad spend was spending a minimal budget on smart campaigns that offered little control and generated next to no results.
This was a massive problem. They needed a comprehensive strategy to revitalise their advertising efforts and drive meaningful outcomes. We were happy to take the challenge on board.
IP Guardian Case Study
Key takeaways from their problem:
Lack of Control
The existing smart campaigns offered limited control over targeting and optimisation, resulting in poor performance and minimal leads.
Low Ad Spend and ROI
The low monthly ad spend was ineffective, leading to negligible returns and a waste of resources.
Unrealised Potential
Despite having a strong service offering, IP Guardian’s previous marketing efforts failed to tap into the full potential of their market.
Our Solution:
Custom Consultation and Strategy Development
After an in-depth consultation, CLIQ Marketing crafted a custom landing page specifically designed to convert visitors into leads, while speaking volumes of IP Guardian’s experience.
Targeted Google Ads Campaign
We developed a targeted Google Ads search campaign, utilising a carefully selected keyword match type strategy to drive relevant clicks to the newly created landing page.
Ongoing Campaign Management and Expansion
As the campaign demonstrated success, IP Guardian expanded their budget, and we continued to provide ongoing optimisation to further enhance performance.
The Results
Over a two-year period, IP Guardian’s Google Ads campaign with CLIQ Marketing has delivered impressive results.
Their new landing page was aligned with their strong service offerings and optimised for user experience. This approach ultimately allowed IP Guardian to attract high-quality traffic, significantly improving their chances of conversion.
The success of the Ads campaign also encouraged IP Guardian to explore additional SEO services with CLIQ Marketing, further broadening their digital presence.
With nearly $100K spent on their campaign, they have generated almost 500 conversions, resulting in a 3-4x return on ad spend (ROAS). The significant improvement in lead generation has not only justified their investment but also positioned IP Guardian as a competitive force in the intellectual property law sector.
500 Conversions
Nearly 500 Conversions Generated
3-4x ROAS
3-4x Return on Ad Spend (ROAS)
SEO Expansion
Expansion into SEO Services
Substantial Improvement
In Lead Quality and Volume
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About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
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