In Summary
Over 100% Growth in Traffic and Conversions
SEO Case Study
IP Guardian
How IP Guardian Achieved Over 100% Growth in Traffic and Conversions with CLIQ MC
IP Guardian, a respected national name in intellectual property protection, reached out to CLIQ MC with a clear objective: to bolster their online presence and generate a sustainable increase in leads.
They had an existing SEO framework, but needed a strategic boost to turn their website into a powerful asset, attracting qualified traffic and boosting conversions.
IP Guardian wanted to engage the right audience, solidify their authority, and see a return on their SEO investment.
IP Guardian Case Study
Key takeaways from their problem:
Limited Visibility in Key Areas
IP Guardian’s current SEO efforts weren’t capitalising on high-impact keywords in their industry, missing niche audiences actively searching for intellectual property services.
Untapped Audiences
Without targeted keyword strategies, IP Guardian wasn’t reaching their ideal audience. We needed to find prospective leads who needed intellectual property services.
Engagement Challenges
By enhancing the user experience of their website, IP Guardian could build trust and optimise the journey from arrival to conversion, creating a smoother pathway to turning website visits into leads.
Our Solution:
To tackle IP Guardian’s goals, we created a multi-step approach focused on in-depth research, strategic SEO optimisation, authoritative backlinking, and website design enhancements.
Keyword & Competitor Research
After analysing high-intent keywords and benchmark comparisons with competitors, we identified specific search terms that IP Guardian hadn’t yet ranked for, including niche keywords directly relevant to intellectual property services.
Landing Pages
We created new landing pages and optimised existing landing pages by refining on-page SEO elements like meta titles, descriptions, headers, and keyword placements. These adjustments boosted the ranking potential of existing pages and drove a higher volume of organic traffic.
Strategic Backlinking
We launched a targeted backlinking campaign by securing placements on high-authority websites, news outlets, and industry-specific sites. These reputable connections didn’t just boost SEO rankings; they also brought in qualified traffic looking for trusted sources of information.
Designing for Engagement
We focused on keeping visitors engaged once they arrived on IP Guardian’s website, by refining the layout, enhancing usability, and updating visual elements to make the website more inviting and easy to navigate. These improvements reinforced IP Guardian as a professional, accessible service provider.
The Results
Our strategy delivered impressive outcomes for IP Guardian. With CLIQ MC’s targeted approach, IP Guardian experienced substantial growth in both traffic and conversions:
Over the past 12 months, IP Guardian’s website traffic jumped by 109.25%, reaching 7,805 visits compared to 3,730 the previous year. This surge in traffic shows the impact of our SEO and keyword strategy and connected users looking for intellectual property services with IP Guardian’s site.
Leads grew from 78 to 164 year-on-year, reflecting the success of our targeted audience approach and site improvements. The traffic we attracted was not only visiting the site but converting, giving IP Guardian a consistent flow of high-quality leads aligned with their services.
Through strategic backlinks and design improvements, IP Guardian has become recognised as a credible player in intellectual property. These upgrades have created a seamless experience, making users feel more confident engaging with the brand.
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About CLIQ Marketing Content
Your Australian SEO Agency
We’re a full-service digital marketing agency specialising in SEO strategy, offering personalised service and a director-led approach. Our team delivers SEO solutions designed to help businesses grow sustainably and reach more of the right people online.
Co-directors Tim and Esther Buttery lead CLIQ with a combination of strategic and operational expertise. Tim brings over five years of experience working with major brands like Coca-Cola and BUPA, helping businesses of all sizes grow through better visibility. Esther’s background in psychology strengthens project management and team efficiency.
Tim works closely with clients, while Esther ensures every campaign is delivered smoothly and on time.
We value and prioritise:
Honesty
We recommend the best strategy, even if it means fewer profits for us. We always recommend the best course of action for your business.
Integrity
We are fully accountable for all results. We work hard to uphold our integrity in every engagement we have with our clients.
Transparency
Clear communication and transparent reporting ensure you always know where your budget is going. You can reach out to us at any time.
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