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How IP Guardian Achieved Over 100% Growth in Traffic and Conversions with CLIQ MC

IP Guardian, a respected national name in intellectual property protection, reached out to CLIQ MC with a clear objective: to bolster their online presence and generate a sustainable increase in leads. 

They had an existing SEO framework, but needed a strategic boost to turn their website into a powerful asset, attracting qualified traffic and boosting conversions. 

IP Guardian wanted to engage the right audience, solidify their authority, and see a return on their SEO investment.

Key takeaways from their problem:

1. Limited Visibility in Key Areas

IP Guardian’s current SEO efforts weren’t capitalising on high-impact keywords in their industry, missing niche audiences actively searching for intellectual property services.

2. Untapped Audiences

Without targeted keyword strategies, IP Guardian wasn’t reaching their ideal audience. We needed to find prospective leads who needed intellectual property services.

3. Engagement Challenges

By enhancing the user experience of their website, IP Guardian could build trust and optimise the journey from arrival to conversion, creating a smoother pathway to turning website visits into leads.

Our Solution

To tackle IP Guardian’s goals, we created a multi-step approach focused on in-depth research, strategic SEO optimisation, authoritative backlinking, and website design enhancements.

1. Keyword & Competitor Research

After analysing high-intent keywords and benchmark comparisons with competitors, we identified specific search terms that IP Guardian hadn’t yet ranked for, including niche keywords directly relevant to intellectual property services.

2. Landing Pages

We created new landing pages and optimised existing landing pages by refining on-page SEO elements like meta titles, descriptions, headers, and keyword placements. These adjustments boosted the ranking potential of existing pages and drove a higher volume of organic traffic.

3. Strategic Backlinking

We launched a targeted backlinking campaign by securing placements on high-authority websites, news outlets, and industry-specific sites. These reputable connections didn’t just boost SEO rankings; they also brought in qualified traffic looking for trusted sources of information.

4. Designing for Engagement

We focused on keeping visitors engaged once they arrived on IP Guardian’s website, by refining the layout, enhancing usability, and updating visual elements to make the website more inviting and easy to navigate. These improvements reinforced IP Guardian as a professional, accessible service provider.

The results

Our strategy delivered impressive outcomes for IP Guardian. With CLIQ MC’s targeted approach, IP Guardian experienced substantial growth in both traffic and conversions:

Over the past 12 months, IP Guardian’s website traffic jumped by 109.25%, reaching 7,805 visits compared to 3,730 the previous year. This surge in traffic shows the impact of our SEO and keyword strategy and connected users looking for intellectual property services with IP Guardian’s site.

Leads grew from 78 to 164 year-on-year, reflecting the success of our targeted audience approach and site improvements. The traffic we attracted was not only visiting the site but converting, giving IP Guardian a consistent flow of high-quality leads aligned with their services.

Through strategic backlinks and design improvements, IP Guardian has become recognised as a credible player in intellectual property. These upgrades have created a seamless experience, making users feel more confident engaging with the brand.

  • 109.25% Year-over-Year Increase in Traffic
  • 110.26% Growth in Conversions YoY
  • 7,805 Visits in the Last 12 Months
  • 164 Leads in the Last 12 Months

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