In Summary
Over 140% Increase in Traffic and 180% Growth in Conversions YoY
SEO Case Study
HealSoul
How HealSoul Became a Leading NDIS Resource with CLIQ MC
HealSoul, an emerging name in the NDIS sector, approached CLIQ MC with a goal to boost their visibility, engagement, and lead generation. They wanted to position themselves as a trusted resource within the NDIS community, reaching more Australians looking for disability support services.
While HealSoul had a solid foundation, they were ready to take their digital presence to the next level and become a go-to guide in the NDIS space. CLIQ MC’s task was to develop a comprehensive SEO strategy that would drive quality traffic and establish HealSoul as a credible, supportive resource in the field.
Healsoul Case Study
Key takeaways from their problem:
Limited Reach to Key Audiences
HealSoul’s initial SEO setup didn’t fully target the wide range of keywords potential clients were searching for in relation to NDIS services. This meant they were missing out on audiences actively seeking support services.
Gaps in Educational Content
HealSoul needed more than just service pages; they required content that could engage, educate, and guide users through the complexities of the NDIS journey. There was an opportunity to build their authority as an educational resource.
User Engagement Challenges
Fitout Permits needed an improved user experience to help visitors quickly find relevant services and increase their likelihood of conversion.
Our Solution:
To elevate HealSoul’s online presence, we crafted a multi-dimensional SEO strategy focusing on in-depth research, targeted SEO optimisation, educational content creation, high-quality backlinking, and website design improvements.
Targeted Research
We began to understand HealSoul’s audience and locate untapped opportunities by identifying niche, high-intent keywords. Our team pinpointed gaps that could be filled with dedicated landing pages to capture qualified traffic, thereby expanding HealSoul’s reach, and connecting them with a wider audience actively searching for NDIS-related support.
Landing Pages
We created and optimised landing pages that were strategically aligned with the new keyword focus. Through refined on-page SEO techniques – such as meta titles, headers, and content structuring – we improved these pages’ rankings, drawing in highly relevant audiences and increasing the chance of conversions.
Your NDIS Journey
Recognising the need for educational content, we launched “Your NDIS Journey,” a dedicated content hub offering guidance at every stage of the NDIS process. This addition positioned HealSoul as a thought leader, with practical resources that catered to both newcomers and existing NDIS participants.
Strategic Backlinking
We implemented a targeted backlinking campaign that secured links from reputable news outlets and industry-relevant websites. These high-quality backlinks didn’t just elevate HealSoul’s SEO rankings but also enhanced their authority within the NDIS community, attracting users who valued their trusted, informed perspective.
Design Enhancements
By enhancing visual elements, layout, and usability, we improved user interaction and conversion rates across key pages. These updates provided a seamless user experience, where visitors could easily access the information they needed, and feel assured in HealSoul’s expertise.
The Results
The comprehensive strategy delivered substantial results, strengthening HealSoul’s position within the NDIS space:
In the last 12 months, HealSoul’s website traffic rose by 140.59%, jumping from 4,344 visits to 10,451. This increase illustrates the impact of our SEO efforts and the new keyword-focused landing pages, as more people in need of NDIS-related services found and engaged with HealSoul.
With conversions climbing from 123 to 346, the campaign’s focus on user engagement and educational content proved highly effective. Each visit was more likely to lead to action, providing HealSoul with a steady flow of quality leads aligned with their services.
The launch of “Your NDIS Journey” combined with high-quality backlinks positioned HealSoul as a trusted resource in the NDIS sector. Visitors found the guidance they needed, and HealSoul’s reputation as a credible source continued to grow, making them a natural choice for individuals seeking support.
This holistic and well-rounded approach has not only driven quality traffic and high conversion rates but has also provided HealSoul with a strong foundation for ongoing growth in the NDIS space.
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About CLIQ Marketing Content
Your Australian SEO Agency
We’re a full-service digital marketing agency specialising in SEO strategy, offering personalised service and a director-led approach. Our team delivers SEO solutions designed to help businesses grow sustainably and reach more of the right people online.
Co-directors Tim and Esther Buttery lead CLIQ with a combination of strategic and operational expertise. Tim brings over five years of experience working with major brands like Coca-Cola and BUPA, helping businesses of all sizes grow through better visibility. Esther’s background in psychology strengthens project management and team efficiency.
Tim works closely with clients, while Esther ensures every campaign is delivered smoothly and on time.
We value and prioritise:
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We are fully accountable for all results. We work hard to uphold our integrity in every engagement we have with our clients.
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