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Google Ads Case Study

How GQ Finance Scaled Their Mortgage Broking Business with CLIQ MC

GQ Finance is a nationwide mortgage broking firm dedicated to helping Australians secure the best loans and financial solutions for their needs. Offering tailored advice and industry expertise, GQ Finance had a strong foundation but wanted to significantly grow their business by increasing lead generation and expanding their market reach.

To achieve these goals, GQ Finance partnered with CLIQ Marketing, seeking a strategic and data-driven approach to Google Ads that would deliver consistent results. Over the course of two years, CLIQ Marketing has worked closely with the firm, refining and expanding their digital marketing campaigns to support their growth ambitions.

Key takeaways from their problem:

1. Limited Campaign Scope

Before partnering with CLIQ Marketing, GQ Finance had no established Google Ads strategy. The absence of a structured campaign meant they were not effectively targeting potential clients within the highly competitive mortgage and finance space. This limited their ability to attract leads and grow their client base.

2. Need for Industry-Specific Targeting

The mortgage and finance sector is diverse, with customers seeking a range of services such as home loans, refinancing, and investment loans. GQ Finance lacked the ability to target these distinct audiences with tailored messaging and solutions, leaving untapped potential in their advertising efforts.

3. Missed Opportunities to Scale

Without a strategic lead-generation system, GQ Finance was unable to maximise its growth opportunities. They needed a scalable model that could adapt as their operations expanded and their customer base grew.

Our Solution

1. Strategic Campaign Rollout

CLIQ Marketing began by launching three initial Google Ads campaigns targeting core services offered by GQ Finance. These campaigns were designed to identify key audiences, test messaging, and establish a baseline for performance. Over time, we expanded the strategy to include nine campaigns, each focused on specific segments of the mortgage and finance market, such as first-time homebuyers, investors, and refinancing clients.

2. Custom Landing Pages

Recognising the importance of aligning the user journey with their needs, we created custom landing pages tailored to the different industry segments. These pages featured:

  • Targeted content addressing the unique needs of each audience.
  • Clear calls to action encouraging users to make an enquiry.
  • Streamlined enquiry forms to simplify the process.


The tailored approach ensured that leads were of high quality and aligned with GQ Finance’s core services.

3. Conversion Rate Optimisation (CRO)

We optimised all campaigns to increase conversion rates. This included refining ad copy, testing different keyword strategies, and leveraging audience segmentation to deliver personalised messaging. By aligning the ads with the landing pages, we created a seamless experience that resulted in conversion rates of up to 20%.

4. Ongoing Campaign Management

To sustain the success of the campaigns, CLIQ Marketing implemented continuous monitoring and refinement. This included regular performance reviews, bid adjustments, and A/B testing to identify and capitalise on high-performing elements. Our proactive management ensured that GQ Finance’s campaigns remained effective as their business grew.

The results

The partnership between GQ Finance and CLIQ Marketing has delivered impressive results, supporting the firm’s ongoing growth and market expansion.

GQ Finance’s collaboration with CLIQ Marketing showcases the transformative impact of a well-executed Google Ads strategy. By starting with a focused approach and evolving the campaigns over time, CLIQ Marketing helped GQ Finance unlock new levels of success in lead generation and market reach.

With over 200 monthly leads and nine high-performing campaigns, GQ Finance is now better positioned than ever to support Australians in finding the best financial solutions. The targeted use of custom landing pages has not only improved conversion rates but also ensured that the leads generated align closely with the firm’s services and goals.

The original three campaigns have grown into nine highly targeted campaigns, each addressing a specific audience within the mortgage and finance industry. Custom landing pages and tailored messaging have driven conversion rates of up to 20%, demonstrating the effectiveness of the strategy.

These outcomes highlight the power of a scalable, data-driven advertising model. By addressing specific customer needs and continually optimising campaigns, GQ Finance has been able to maximise its advertising ROI and build a foundation for long-term success.

  • Monthly Leads: Over 200 leads generated per month.
  • Campaign Growth: Increased from 3 to 9 targeted campaigns.
  • Conversion Rate: Up to 20% across campaigns.

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