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How Fitout Permits Boosted Traffic by Over 210% and Leads by Nearly 53% with CLIQ MC

Fitout Permits, a trusted name in permit consulting, approached CLIQ MC with a mission to expand their reach and enhance their digital presence. While already established, they sought to attract a broader range of clients interested in niche building surveyor services beyond their primary offerings. 

The goal was to reach new audiences, increase visibility, and improve lead conversion by providing a comprehensive suite of services to those in need of tailored permit solutions. 

CLIQ MC’s role was to deliver an SEO strategy that would boost traffic and capture these prospective clients.

Key takeaways from their problem:

1. Limited Visibility as Specialists

Fitout Permits was not fully capturing traffic from users searching for specialised, permit-related services, limiting their reach to potential clients seeking tailored building permit expertise.

2. Service-Specific Content

The site needed a broader set of service pages to cater to various permit types, capturing users searching for specific building surveyor services.

3. User Conversion Challenges

Fitout Permits needed an improved user experience to help visitors quickly find relevant services and increase their likelihood of conversion.

Our Solution

1. Service-Specific Research

We began with detailed keyword and competitor research to pinpoint specific search terms related to niche permit needs within the building surveying industry. We used this data to guide the creation of new Services and Subservices pages that would appeal to clients with diverse, specific requirements.

2. New Service Pages

To expand Fitout Permits’ reach, we developed a suite of new service-specific pages, each optimised for high-impact keywords relevant to specialised permit services. These pages were crafted to address specific client queries, ensuring that users searching for detailed permit solutions could easily find the information they needed.

3. Targeted Backlinking Campaign

To build Fitout Permits’ authority within the industry, we implemented a targeted backlinking strategy. By securing links from industry-specific websites and other credible sources, we bolstered the site’s reputation and trustworthiness. These high-quality backlinks not only enhanced SEO performance but also directed relevant traffic to Fitout Permits.

4. User-Centred Design

Design improvements across key pages optimised the layout and navigation, making it simple for visitors to quickly locate specific services. By refining the user experience, we saw higher engagement metrics and a noticeable increase in conversion rates, turning more visitors into qualified leads.

The results

Our strategic approach delivered measurable results, significantly strengthening Fitout Permits’ online presence and client reach:

In the past six months, Fitout Permits’ website traffic soared by 210.17%, with 4,851 visits compared to 1,564 in the previous period. This impressive traffic increase illustrates the impact of the new service pages, which captured a wider audience seeking specialised permit services.

Lead generation also rose considerably, with leads increasing from 70 to 107 over the same period. By delivering targeted content that met users needs, we attracted qualified traffic more likely to engage with Fitout Permits, contributing to sustained lead growth.

The backlinking campaign, combined with service-specific content, positioned Fitout Permits as a comprehensive provider within the building surveying sector. Visitors now view Fitout Permits as a reliable source for permit-related services, reinforcing their decision to engage with the brand.

The campaign’s success is evident in Fitout Permits’ enhanced online presence and increased authority within the building surveyor field. CLIQ MC’s efforts have provided Fitout Permits with a strong foundation for continued growth, effectively connecting them with new clients and a wider audience.

  • 210.17% Increase in Traffic YoY
  • 52.86% Growth in Conversions YoY
  • 4,851 Visits in the Last 6 Months
  • 107 Leads in the Last 6 Months

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Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this. 

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