In Summary
Boosted Traffic by Over 210% and Leads by Nearly 53%
SEO Case Study
Fitout Permits
How Fitout Permits Boosted Traffic by Over 210% and Leads by Nearly 53% with CLIQ MC
Fitout Permits, a trusted name in permit consulting, approached CLIQ MC with a mission to expand their reach and enhance their digital presence. While already established, they sought to attract a broader range of clients interested in niche building surveyor services beyond their primary offerings.
The goal was to reach new audiences, increase visibility, and improve lead conversion by providing a comprehensive suite of services to those in need of tailored permit solutions.
CLIQ MC’s role was to deliver an SEO strategy that would boost traffic and capture these prospective clients.
Fitout Permits Case Study
Key takeaways from their problem:
Limited Visibility as Specialists
Fitout Permits was not fully capturing traffic from users searching for specialised, permit-related services, limiting their reach to potential clients seeking tailored building permit expertise.
Service-Specific Content
The site needed a broader set of service pages to cater to various permit types, capturing users searching for specific building surveyor services.
User Conversion Challenges
Fitout Permits needed an improved user experience to help visitors quickly find relevant services and increase their likelihood of conversion.
Our Solution:
Service-Specific Research
We began with detailed keyword and competitor research to pinpoint specific search terms related to niche permit needs within the building surveying industry. We used this data to guide the creation of new Services and Subservices pages that would appeal to clients with diverse, specific requirements.
New Service Pages
To expand Fitout Permits’ reach, we developed a suite of new service-specific pages, each optimised for high-impact keywords relevant to specialised permit services. These pages were crafted to address specific client queries, ensuring that users searching for detailed permit solutions could easily find the information they needed.
Targeted Backlinking Campaign
To build Fitout Permits’ authority within the industry, we implemented a targeted backlinking strategy. By securing links from industry-specific websites and other credible sources, we bolstered the site’s reputation and trustworthiness. These high-quality backlinks not only enhanced SEO performance but also directed relevant traffic to Fitout Permits.
User-Centred Design
Design improvements across key pages optimised the layout and navigation, making it simple for visitors to quickly locate specific services. By refining the user experience, we saw higher engagement metrics and a noticeable increase in conversion rates, turning more visitors into qualified leads.
The Results
Our strategic approach delivered measurable results, significantly strengthening Fitout Permits’ online presence and client reach:
In the past six months, Fitout Permits’ website traffic soared by 210.17%, with 4,851 visits compared to 1,564 in the previous period. This impressive traffic increase illustrates the impact of the new service pages, which captured a wider audience seeking specialised permit services.
Lead generation also rose considerably, with leads increasing from 70 to 107 over the same period. By delivering targeted content that met users needs, we attracted qualified traffic more likely to engage with Fitout Permits, contributing to sustained lead growth.
The backlinking campaign, combined with service-specific content, positioned Fitout Permits as a comprehensive provider within the building surveying sector. Visitors now view Fitout Permits as a reliable source for permit-related services, reinforcing their decision to engage with the brand.
The campaign’s success is evident in Fitout Permits’ enhanced online presence and increased authority within the building surveyor field. CLIQ MC’s efforts have provided Fitout Permits with a strong foundation for continued growth, effectively connecting them with new clients and a wider audience.
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About CLIQ Marketing Content
Your Australian SEO Agency
We’re a full-service digital marketing agency specialising in SEO strategy, offering personalised service and a director-led approach. Our team delivers SEO solutions designed to help businesses grow sustainably and reach more of the right people online.
Co-directors Tim and Esther Buttery lead CLIQ with a combination of strategic and operational expertise. Tim brings over five years of experience working with major brands like Coca-Cola and BUPA, helping businesses of all sizes grow through better visibility. Esther’s background in psychology strengthens project management and team efficiency.
Tim works closely with clients, while Esther ensures every campaign is delivered smoothly and on time.
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