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Car Mirrors Australia

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Google Ads Case Study

How Car Mirrors Australia Expanded Nationally with CLIQ MC

Car Mirrors Australia is a nationwide provider of replacement car mirrors, specialising in high-quality, affordable products for a broad range of vehicles. Known for their reliability and customer service, they had built a strong reputation in their niche. However, despite their solid offerings, the company struggled to scale their operations and reach a larger audience.

For several years, Car Mirrors Australia relied on a freelance marketer to manage their digital advertising campaigns. While the campaigns generated some results, they failed to unlock the company’s true potential. 

The client faced a low conversion rate and underperforming campaigns, which limited their ability to expand their operations beyond their Sydney location. Recognising the need for a more strategic approach, they turned to CLIQ Marketing for help.

Our mission was to improve their advertising performance, increase lead generation, and establish a scalable model for nationwide growth.

Key takeaways from their problem:

1. Low Conversion Rates

Under their previous campaign management, Car Mirrors Australia’s conversion rate from click to enquiry idled at a modest 7.5%. While this generated some leads, the inefficient use of ad spend meant that potential customers were being lost at an alarming rate, leaving room for significant improvement.

2. Poor Ad Management Practices

The campaigns lacked strategic direction. The freelancer managing their ads failed to implement effective targeting, proper keyword research, or conversion tracking. Ads were under-optimised, and there was no systematic approach to monitoring or improving performance. 

3. Limited Business Growth

As a result of their underperforming campaigns, Car Mirrors Australia was unable to grow and expand beyond its original location in Sydney. The absence of a scalable lead-generation strategy meant that their ambitious growth plans—targeting other Australian cities—remained out of reach.

Our Solution

1. Complimentary Ads Audit

We began by conducting a thorough audit of Car Mirrors Australia’s existing Google Ads account, highlighting several critical issues, including inefficient keyword targeting, poor-quality ad copy, and a lack of negative keyword use. Additionally, conversion tracking was either missing or set up incorrectly.

2. Data-Centred Campaign Strategy

Armed with the findings from the audit, we overhauled the campaign structure. Extensive keyword research identified high-intent search terms that were both relevant to Car Mirrors Australia’s offerings and likely to attract qualified leads. By using precise audience targeting, we ensured that the ads reached users actively searching for replacement car mirrors.

3. Conversion Rate Optimisation (CRO)

Improving the user experience was critical to the success of our strategy. We optimised landing pages to make them more engaging, mobile-friendly, and easy to navigate. Key changes included:

  • Enhancing page load speeds to minimise bounce rates.
  • Crafting compelling headlines and persuasive ad copy to draw users in.
  • Adding strong calls to action that guided users toward making an enquiry.
  • Simplifying contact forms to reduce friction in the enquiry process.

These adjustments helped maximise the value of each click, turning more visitors into qualified leads.

4. Ongoing Campaign Management

CLIQ Marketing continually optimised Car Mirrors Australia’s campaigns to sustain and build upon the initial improvements. This involved:

  • Monitoring performance metrics like click-through rates, cost per click, and conversion rates.
  • Regular A/B testing of ad creatives, headlines, and calls to action to identify the most effective elements.
  • Adjusting bids and budgets in real-time to prioritise high-performing keywords and placements.

This proactive approach delivered campaigns consistently delivered strong results, even as market conditions evolved.

The results

The partnership between Car Mirrors Australia and CLIQ Marketing delivered exceptional results, far exceeding initial expectations.

Within 18 months, the conversion rate from click to enquiry soared from 7.5% to nearly 30%. This marked a fourfold improvement, significantly increasing the efficiency of their ad spend.

Car Mirrors Australia began generating an average of 500-600 leads per month. This steady stream of enquiries provided a reliable foundation for revenue growth and expansion.

These outcomes reflect the power of data-driven strategies and meticulous campaign management. By addressing the inefficiencies of their previous efforts and implementing targeted solutions, CLIQ Marketing helped Car Mirrors Australia achieve transformational growth.

The results speak for themselves: increased conversion rates, consistent lead growth, and nationwide expansion. What began as a single Sydney location has evolved into a thriving business with a presence in multiple Australian cities and plans for further growth.

Car Mirrors Australia is now firmly positioned as a leader in their industry, with a scalable model that supports long-term success. Their story is an inspiring example of how the right digital marketing strategy can revolutionise a business, turning challenges into opportunities and unlocking unprecedented growth.

  • Conversion Rate Increased from 7.5% to nearly 30%.
  • Monthly Leads Increased 500-600 leads generated per month.
  • Locations Expanded: From 1 (Sydney) to 3 (Sydney, Melbourne, Brisbane).
  • Future Growth: New locations planned for Perth and Adelaide by 2025

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Ready To Grow Your Business?

Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this. 

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