In Summary
Achieved Record Revenue & Increased Retail Growth by 200%
Google Ads Case Study
Born Again Pallets
How Born Again Pallets Achieved Record Revenue with CLIQ MC’s Google Ads Campaigns
Born Again Pallets, a leader in sustainable and recycled pallet solutions based in Adelaide, approached CLIQ Marketing after a disappointing experience with their previous Google Ads provider. Despite investing in paid advertising, the results failed to meet expectations, leaving the client frustrated and unable to scale their operations effectively.
The company had ambitious growth goals, including expanding their retail arm, increasing revenue, and growing their workforce. Recognising that a more strategic approach was necessary, Born Again Pallets partnered with CLIQ Marketing to overhaul their Google Ads campaigns. Over the course of 18 months, the collaboration delivered transformative results, helping the business scale to new heights.
Born Again Pallets Case Study
Key takeaways from their problem:
Low Ad Performance
The previous provider’s Google Ads campaigns underperformed, with low click-through rates (CTR) and poor conversion rates. The ad spend was inefficiently allocated, generating minimal returns and leaving Born Again Pallets struggling to justify their investment.
Lack of Strategic Targeting
The campaigns lacked focus, with no clear alignment to the client’s business goals. Poorly chosen keywords, generic ad copy, and insufficient audience segmentation meant that the ads failed to attract high-quality leads.
Limited Business Growth
Without effective lead generation, Born Again Pallets was unable to scale their operations. This hindered their ability to expand their warehouse, grow their retail arm, and achieve record-breaking revenue months.
Our Solution:
Comprehensive Ads Audit
The collaboration began with a detailed analysis of Born Again Pallets’ existing Google Ads account. The audit revealed several critical issues, including: Poor-quality keywords with low conversion potential Weak ad copy that failed to capture user interest A lack of negative keywords and wasted ad spend Insufficient use of conversion tracking This analysis formed the foundation of a custom strategy tailored to the client’s specific needs and growth objectives.
Targeted Campaign Strategy
CLIQ Marketing implemented a multi-pronged campaign strategy designed to address the gaps in the client’s previous efforts. By targeting search terms with clear commercial intent, we delivered ads directly to users actively seeking pallet solutions. This increased the likelihood of generating qualified leads.
Ongoing Campaign Optimisation
To maintain and enhance campaign performance, CLIQ Marketing implemented a rigorous process of ongoing optimisation. We monitored key metrics such as CTR, cost per click (CPC), and conversion rates to identify areas for improvement. We optimised bids for high-performing keywords while minimising spend on underperforming ones, delivering strong results over time while adapting to changing market conditions and user behaviour.
The Results
The Google Ads strategy delivered transformative results, exceeding Born Again Pallets’ expectations and helping the business achieve unprecedented growth.
Confident in the ROI generated by CLIQ Marketing’s campaigns, Born Again Pallets increased their monthly ad spend nearly sevenfold. Targeted campaigns drove a 200% increase in the company’s retail arm, with more customers purchasing pallets directly.
The business consistently achieved record-breaking revenue months, supported by the steady influx of high-quality leads. Born Again Pallets expanded their warehouse, hired additional staff, and established themselves as a leader in their industry.
Born Again Pallets’ partnership with CLIQ Marketing highlights the transformative potential of targeted Google Ads campaigns. By addressing inefficiencies, implementing a data-driven strategy, and aligning ad efforts with business goals, CLIQ Marketing helped the client achieve remarkable growth.
Born Again Pallets is now well-positioned for sustained success, with the tools and strategies needed to continue scaling their operations.
Want Results Like That?
Start With A Free Strategy Session
Looking for Google Ads, a new website or SEO? Don’t hesitate to reach out to our friendly team today to find out how we can help your business!
About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
Some of the Top Brands Who Trust & Rely on Our Expertise
Ready To Grow Your Business?
Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this.