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Client Case Studies

Google Ads Case Study

How Born Again Pallets Achieved Record Revenue with CLIQ MC’s Google Ads Campaigns

Born Again Pallets, a leader in sustainable and recycled pallet solutions based in Adelaide, approached CLIQ Marketing after a disappointing experience with their previous Google Ads provider. Despite investing in paid advertising, the results failed to meet expectations, leaving the client frustrated and unable to scale their operations effectively.

The company had ambitious growth goals, including expanding their retail arm, increasing revenue, and growing their workforce. Recognising that a more strategic approach was necessary, Born Again Pallets partnered with CLIQ Marketing to overhaul their Google Ads campaigns. Over the course of 18 months, the collaboration delivered transformative results, helping the business scale to new heights.

Key takeaways from their problem:

1. Low Ad Performance

The previous provider’s Google Ads campaigns underperformed, with low click-through rates (CTR) and poor conversion rates. The ad spend was inefficiently allocated, generating minimal returns and leaving Born Again Pallets struggling to justify their investment.

2. Lack of Strategic Targeting

The campaigns lacked focus, with no clear alignment to the client’s business goals. Poorly chosen keywords, generic ad copy, and insufficient audience segmentation meant that the ads failed to attract high-quality leads.

3. Limited Business Growth

Without effective lead generation, Born Again Pallets was unable to scale their operations. This hindered their ability to expand their warehouse, grow their retail arm, and achieve record-breaking revenue months.

Our Solution

1. Comprehensive Ads Audit

The collaboration began with a detailed analysis of Born Again Pallets’ existing Google Ads account. The audit revealed several critical issues, including:

  • Poor-quality keywords with low conversion potential
  • Weak ad copy that failed to capture user interest
  • A lack of negative keywords and wasted ad spend
  • Insufficient use of conversion tracking

This analysis formed the foundation of a custom strategy tailored to the client’s specific needs and growth objectives.

2. Targeted Campaign Strategy

CLIQ Marketing implemented a multi-pronged campaign strategy designed to address the gaps in the client’s previous efforts. By targeting search terms with clear commercial intent, we delivered ads directly to users actively seeking pallet solutions. This increased the likelihood of generating qualified leads.

3. Ongoing Campaign Optimisation

To maintain and enhance campaign performance, CLIQ Marketing implemented a rigorous process of ongoing optimisation. We monitored key metrics such as CTR, cost per click (CPC), and conversion rates to identify areas for improvement. We optimised bids for high-performing keywords while minimising spend on underperforming ones, delivering strong results over time while adapting to changing market conditions and user behaviour.

The results

The Google Ads strategy delivered transformative results, exceeding Born Again Pallets’ expectations and helping the business achieve unprecedented growth.

Confident in the ROI generated by CLIQ Marketing’s campaigns, Born Again Pallets increased their monthly ad spend nearly sevenfold. Targeted campaigns drove a 200% increase in the company’s retail arm, with more customers purchasing pallets directly.

The business consistently achieved record-breaking revenue months, supported by the steady influx of high-quality leads. Born Again Pallets expanded their warehouse, hired additional staff, and established themselves as a leader in their industry.

Born Again Pallets’ partnership with CLIQ Marketing highlights the transformative potential of targeted Google Ads campaigns. By addressing inefficiencies, implementing a data-driven strategy, and aligning ad efforts with business goals, CLIQ Marketing helped the client achieve remarkable growth.

Born Again Pallets is now well-positioned for sustained success, with the tools and strategies needed to continue scaling their operations.

  • Ad Spend Increase: Nearly 7X.
  • Retail Growth: 200% increase.
  • Record Revenue Months: Achieved consistently over the past 12 months.

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