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Client Case Studies

SEO Case Study

How Born Again Pallets Established Themselves As A Market Leader Through SEO

Born Again Pallets, an Adelaide-based pallet solutions provider, specialises in sustainable and recycled pallet solutions for businesses across South Australia. Despite their strong offering, the company faced challenges scaling their operations and achieving visibility in a competitive market. Their previous SEO agency struggled to deliver the desired results, leaving them frustrated and unable to reach their growth potential.

Seeking a better solution, Born Again Pallets partnered with CLIQ Marketing for a comprehensive overhaul of their SEO strategy. The goal was clear: to increase organic traffic, enhance search visibility, and provide a foundation for sustainable growth.

Key takeaways from their problem:

1. Poor Organic Visibility

Born Again Pallets struggled to appear in relevant search results, making it difficult to attract new customers organically. Their website’s rankings for high-intent keywords were low, limiting their ability to drive quality traffic.

2. Ineffective SEO Strategy

The incumbent SEO provider failed to deliver a tailored strategy. This lack of focus on key business objectives, such as optimising for local search and addressing technical SEO issues, left untapped opportunities for growth.

3. Stalled Business Growth

The poor SEO performance meant Born Again Pallets was heavily reliant on paid advertising for customer acquisition. The absence of a strong organic traffic source made it harder to scale sustainably.

Our Solution

1. Comprehensive SEO Audit

We began with a detailed analysis of the client’s website and existing SEO efforts. This audit revealed critical issues, including poor keyword targeting, weak content strategy, and technical problems such as slow page load speeds and missing metadata. These insights formed the foundation of our tailored SEO plan.

2. Local SEO Optimisation

Given the client’s Adelaide-based operations, we prioritised improving local SEO. By targeting location-specific keywords and optimising their Google Business Profile, we helped Born Again Pallets connect with nearby businesses searching for pallet solutions.

3. Content Overhaul

We developed a content strategy focused on high-value keywords relevant to their industry, such as “recycled pallets Adelaide” and “pallet recycling.” The creation of educational and engaging blog content not only improved rankings but also positioned Born Again Pallets as a thought leader in their niche.

4. Technical SEO Enhancements

To improve user experience and search engine performance, we resolved technical issues affecting the website. These included optimising page load speeds, fixing broken links, and ensuring mobile responsiveness.

The results

The SEO campaign delivered outstanding results, transforming Born Again Pallets’ digital presence.

The site now ranks on the first page for key terms like “pallet recycling Adelaide,” leading to a 300% growth in organic traffic. With more leads generated from organic traffic, Born Again Pallets expanded their warehouse and hired additional staff to meet demand.

Born Again Pallets’ journey with CLIQ Marketing underscores the transformative power of effective SEO. By addressing technical issues, creating targeted content, and optimising for local search, CLIQ Marketing helped the client achieve record growth and establish a strong foundation for the future.

If you’re ready to elevate your business with a tailored SEO strategy, the Born Again Pallets story demonstrates what’s possible.

  • Organic Traffic Growth: Increased by 300%.
  • Search Visibility: First-page rankings for key terms.
  • Business Growth: Expanded warehouse and new staff hires.

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