In Summary
Reduced Cost Per Conversion By 50%
A1 Pest Control
How A1 Pest Control Achieved Consistent Year-Round Business With CLIQ MC
We were approached by A1 Pest Control, a trusted pest management service in Canberra. The client reported having a challenging experience with offshore ads professionals. This is a common issue we encounter – offshore agencies undercutting local agencies with cheap services and a lack of local knowledge.
Despite a significant investment in digital advertising, the offshore agency had ultimately failed to effectively optimise their Google Ads account.
This, coupled with poor conversion tracking practices, gave the client very unsatisfactory returns, along with a growing frustration in their marketing efforts.
A1 Pest Control Case Study
Key takeaways from their problem:
Lack of Assets
A1 Pest Control lacked a conversion-focused landing page, producing fewer leads and a suboptimal conversion rate.
Poor Return
The poor optimisation and inadequate tracking contributed to a high cost per conversion, averaging $65-$70, which negatively impacted their ROI.
Loss in Confidence
The client’s trust in digital marketing had been eroded, making them sceptical about the effectiveness of pay-per-click advertising.
Our Solution:
Landing Page Setup
We created a custom landing page tailored specifically to showcase A1 Pest Control’s wide services, expertise, customer testimonials, and value proposition.
Campaign Setup
We then overhauled their Google Ads campaign, focusing on high-intent keywords relevant to the pest control industry in Canberra.
Monitoring and Reporting
To deliver more transparency and track the campaign's success, we provided regular, detailed reports. A1 Pest Control could now see the direct impact of their advertising spend.
The Results
CLIQ Marketing delivered significant improvements for A1 Pest Control. We successfully reduced their cost per conversion from an average of $65-$70 to a much more competitive $30-$35.
This reduction, combined with a consistent year-round advertising strategy, ensured that A1 Pest Control’s technicians are now regularly busy, fulfilling a steady stream of jobs.
Additionally, the enhanced tracking and reporting allowed us to fine-tune the campaign further, leading to more efficient ad spend and higher-quality leads.
The campaign’s success is evident in the increased lead volume, improved conversion rates, and the client’s renewed confidence in digital marketing.
The consistent performance over the course of the campaign has not only stabilised their business operations, but has also provided them with the assurance that their investment in digital marketing is creating substantial returns.
Cost Per Conversion Dropped to $30-$35
Technicians Regularly Busy
Consistent Year-Round Job Flow
Significant Improvement in Lead Quality and Volume
Want Results Like That?
Start With A Free Strategy Session
Looking for Google Ads, a new website or SEO? Don’t hesitate to reach out to our friendly team today to find out how we can help your business!
About CLIQ Marketing Content
Australia's Trusted Google Ads Specialists
CLIQ Marketing Content is a results-driven digital agency focused on strategic Google Ads management. We provide tailored, hands-on service backed by a director-led model that prioritises transparency and business growth. Our Google Ads campaigns are designed to deliver fast, measurable outcomes for service-based businesses.
Led by co-directors Tim and Esther Buttery, CLIQ combines marketing expertise with operational precision. Tim brings over five years of experience working with brands like BUPA and Coca-Cola, applying big-brand thinking to small business campaigns. Esther’s psychology background ensures smooth project delivery and systems thinking. Together, they lead every account with care and clarity.
We value and prioritise:
Honesty
We know that honesty delivers the best results. We are proud of our results and share them gladly, using insights to better your campaigns.
Integrity
We only succeed when you succeed. We approach every strategy and business engagement with integrity, seeking the best mutual results for all.
Transparency
We’re an open book, however we meet – you’ll always feel comfortable that we have your best interests at heart. It’s all part of our human-centred approach to digital marketing.
Some of the Top Brands Who Trust & Rely on Our Expertise
Ready To Grow Your Business?
Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this.